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Marketing and society : preface to special section on volunteerism, price assurances, and direct-to-consumer advertising
Iyer, Easwar S.
;
Bhattacharya, C. B.
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 59-60
Persistent link: https://www.econbiz.de/10008806339
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