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~subject:"Direktmarketing"
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Direktmarketing
Advertising
9
Werbung
9
Advertising effects
6
Consumer behaviour
6
Direct marketing
6
Konsumentenverhalten
6
Pharmaceuticals
6
Werbewirkung
6
Arzneimittel
5
USA
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United States
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Internet marketing
3
Online-Marketing
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Pharmaceutical industry
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Pharmaindustrie
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Social Web
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Social web
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Gesundheitsrisiko
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Health risk
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Internet
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Students
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Studierende
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Viral marketing
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Virales Marketing
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prescription drug advertising
2
risk disclosure
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2000-2015
1
Advertising regulation
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Advertising skepticism
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Antidepressants
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Armed forces
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Army advertising
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Arzneimittelrecht
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Brasilien
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Brazil
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Cluster analysis
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Clusteranalyse
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Park, Jin Seong
6
Ju, Ilwoo
2
Ahn, Ho-Young Anthony
1
Ahn, Ho-young
1
Grow, Jean M.
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Haley, Eric John
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Hoy, Mariea Grubbs
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Health marketing quarterly
3
Journal of business ethics : JOBE
1
Journal of promotion management : JPM
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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ECONIS (ZBW)
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Effects of risk disclosure prominence in direct-to-consumer advertising (DTCA) of prescription drugs : an integrative cognitive process model
Ju, Ilwoo
;
Park, Jin Seong
- In:
Health marketing quarterly
35
(
2018
)
1
,
pp. 32-46
Persistent link: https://www.econbiz.de/10011865627
Saved in:
2
Optimistic bias, advertising skepticism, and consumer intentions for seeking information about the health risks of prescription medicine
Park, Jin Seong
;
Ahn, Ho-Young Anthony
;
Haley, Eric John
- In:
Health marketing quarterly
34
(
2017
)
2
,
pp. 81-96
Persistent link: https://www.econbiz.de/10011706876
Saved in:
3
Principles in action : an examination of food and drug administration letters involving violative Internet promotions from 1997 to 2012
Hoy, Mariea Grubbs
;
Park, Jin Seong
- In:
Journal of public policy & marketing : JPP & M ; an …
33
(
2014
)
2
,
pp. 127-142
Persistent link: https://www.econbiz.de/10010439144
Saved in:
4
Direct-to-consumer (DTC) antidepressant advertising and consumer misperceptions about the chemical imbalance theory of depression : the moderating role of skepticism
Park, Jin Seong
;
Ahn, Ho-young
- In:
Health marketing quarterly
30
(
2013
)
4
,
pp. 362-378
Persistent link: https://www.econbiz.de/10010244729
Saved in:
5
When numbers count : framing, subjective numeracy, and the effects of message quantification in direct-to-consumer prescription drug advertisements
Ju, Ilwoo
;
Park, Jin Seong
- In:
Journal of promotion management : JPM
19
(
2013
)
4
,
pp. 488-506
Persistent link: https://www.econbiz.de/10010198644
Saved in:
6
The social reality of depression : DTC advertising of antidepressants and perceptions of the prevalence and lifetime risk of depression
Park, Jin Seong
;
Grow, Jean M.
- In:
Journal of business ethics : JOBE
79
(
2008
)
4
,
pp. 379-393
Persistent link: https://www.econbiz.de/10003717540
Saved in:
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