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Distribution channel
Consumer behaviour
30
Konsumentenverhalten
30
Beziehungsmarketing
24
Relationship marketing
24
Customer experience
16
Dienstleistungsqualität
16
Service quality
16
Customer satisfaction
13
Kundenzufriedenheit
13
Internet marketing
7
Luxury goods
7
Luxusgüter
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Online-Marketing
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Einzelhandel
6
Retail trade
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Marketing management
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Marketingmanagement
5
Luxury experience
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Social Web
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Social web
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customer experience
4
Artificial intelligence
3
Brand management
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Customer experience management
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Dienstleistungsmarketing
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Führungskräfte
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Gerechtigkeit
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Justice
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Künstliche Intelligenz
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Managers
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Market research
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Marktforschung
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Klaus, Philipp
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Bang, Nguyen
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International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of retailing and consumer services
1
Journal of strategic marketing
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ECONIS (ZBW)
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The end of the world as we know it? : the influence of online channels on the luxury customer experience
Klaus, Philipp
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012305877
Saved in:
2
Exploring the role of the online customer experience in firms' multi-channel strategy : an empirical analysis of the retail banking services sector
Klaus, Philipp
;
Bang, Nguyen
- In:
Journal of strategic marketing
21
(
2013
)
5
,
pp. 429-442
Persistent link: https://www.econbiz.de/10009781100
Saved in:
3
New insights from practice : exploring online channel management strategies and the use of social media a market research tool
Klaus, Philipp
- In:
International journal of market research : JMRS ; the …
55
(
2013
)
6
,
pp. 829-850
Persistent link: https://www.econbiz.de/10010230201
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