Desmet, Pierre; Feinberg, Fred M. - Université Paris-Dauphine (Paris IX) - 2003
’-based model of donation behavior. A large-scale field trial, coupled with a unique donation database from a French charity, allows … measurement of several distinct appeals scale effects while accounting for underlying heterogeneity in donation behavior. A … can account for as much as 12% of overall donation behavior, the latter 7%, and moreover that these effects are …