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~subject:"E-Mail"
~subject:"Electronic Commerce"
~subject:"Kundenmanagement"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Guidebook"
~type_genre:"Ratgeber"
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Search: subject_exact:"Direktmarketing"
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E-Mail
Electronic Commerce
Kundenmanagement
Direktmarketing
576
Direct marketing
570
Consumer behaviour
138
Konsumentenverhalten
138
Arzneimittel
110
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108
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66
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64
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2
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1
Bar-Noy, Amotz
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1
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1
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1
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Deutscher Direktmarketing-Verband
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Always learning
1
Der Markt : international journal of marketing
1
Health marketing quarterly
1
Information systems research : ISR
1
International journal of consumer studies
1
International journal of electronic business
1
International journal of internet marketing and advertising : IJIMA
1
International journal of production research
1
International journal of technology marketing : IJTMkt
1
Journal of agricultural and applied economics : JAEE
1
Journal of business & economics research
1
Journal of business communication : JBC
1
Journal of business economics : JBE
1
Journal of combinatorial optimization
1
Journal of economics & management strategy : JEMS
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of fashion marketing and management
1
Journal of international trade & commerce
1
Journal of internet commerce
1
Journal of marketing
1
Journal of marketing communications
1
Journal of organizational computing and electronic commerce
1
Journal of promotion management : JPM
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
Journal of the Operational Research Society
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Manufacturing & service operations management : M & SOM
1
Markt- und werteorientierte Unternehmensführung
1
Verbraucher und Recht : VuR ; Zeitschrift für Wirtschafts- und Verbraucherrecht ; Anlegerschutz, Konsumentenkredit Versicherung, private Altersvorsorge, Verbraucherinsolvenz, Verbraucherschutz
1
Wettbewerb in Recht und Praxis : wrp
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ECONIS (ZBW)
42
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1
The evolving direct-to-consumer retail model : a review and research agenda
McKee, Samantha
;
Sands, Sean
;
Pallant, Jason Ian
; …
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2816-2842
Persistent link: https://www.econbiz.de/10014427405
Saved in:
2
Online sales : a direct marketing opportunity for rural farms?
O'Hara, Jeffrey K.
;
Low, Sarah A.
- In:
Journal of agricultural and applied economics : JAEE
52
(
2020
)
2
,
pp. 222-239
Persistent link: https://www.econbiz.de/10012268967
Saved in:
3
The effectiveness of triggered email marketing in addressing browse abandonments
Goic, Marcel
;
Rojas, Andrea
;
Saavedra, Ignacio
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 118-145
Persistent link: https://www.econbiz.de/10013041326
Saved in:
4
Direct-to-consumer prescription medication advertisements and use of different types of media
Fogel, Joshua
;
Herzog, Rivka
- In:
Journal of electronic commerce in organizations : the …
18
(
2020
)
4
,
pp. 51-72
Persistent link: https://www.econbiz.de/10012427422
Saved in:
5
Dual-channel decision in a shopping complex when considering consumer channel preference
Yu, Yugang
;
Sun, Libo
;
Guo, Xiaolong
- In:
Journal of the Operational Research Society
71
(
2020
)
10
,
pp. 1638-1656
Persistent link: https://www.econbiz.de/10012314371
Saved in:
6
A local seller's app channel strategy concerning delivery
Tao, Zhiying
;
Gou, Qinglong
;
Zhang, Juzhi
- In:
International journal of production research
58
(
2020
)
1
,
pp. 220-255
Persistent link: https://www.econbiz.de/10012193955
Saved in:
7
Consumer trust in internet marketing and direct selling in China
Poon, Patrick
;
Albaum, Gerald S.
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
3
,
pp. 216-232
Persistent link: https://www.econbiz.de/10012181027
Saved in:
8
Asking a doctor versus referring to the Internet : a comparison study on consumers' reactions to DTC (direct-to-consumer) prescription drug advertising
Jiang, Pingjun
- In:
Health marketing quarterly
35
(
2018
)
3
,
pp. 209-226
Persistent link: https://www.econbiz.de/10011979383
Saved in:
9
E-Mail-Marketing kompakt : E-Mail-Adressen gewinnen, Kampagnen entwickeln und kontrollieren, die passende Software finden
Kreutzer, Ralf T.
-
2018
Persistent link: https://www.econbiz.de/10011805936
Saved in:
10
Basket composition and choice among direct channels : a latent state model of shopping costs
Kalyanam, Kirthi
;
Lenk, Peter J.
;
Rhee, Eddie
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 69-88
Persistent link: https://www.econbiz.de/10011743777
Saved in:
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