A local seller's app channel strategy concerning delivery
Zhiying Tao, Qinglong Gou and Juzhi Zhang
| Year of publication: |
2020
|
|---|---|
| Authors: | Tao, Zhiying ; Gou, Qinglong ; Zhang, Juzhi |
| Published in: |
International journal of production research. - London [u.a.] : Taylor & Francis, ISSN 1366-588X, ZDB-ID 1485085-0. - Vol. 58.2020, 1, p. 220-255
|
| Subject: | channel strategy | delivery service | hotelling model | marketing-operations interface | optimisation | Vertriebsweg | Distribution channel | Direktmarketing | Direct marketing | USA | United States | Theorie | Theory | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00207543.2018.1535725 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012193955