Prashar, Sanjeev; Vijay, T. Sai; Parsad, Chandan - In: International Journal of Strategic Decision Sciences (IJSDS) 8 (2017) 2, pp. 52-69
The present study examines the impact of two shopping values and three website characteristics and e-trust on shoppers … e-trust on shoppers' satisfaction. This paper did not find any impact of hedonic shopping values on shoppers …