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~subject:"E-commerce"
~subject:"High technology"
~subject:"Social web"
~subject:"Theorie"
~type_genre:"Aufsatz im Buch"
~type_genre:"Conference paper"
~type_genre:"Fallstudiensammlung"
~type_genre:"Glossar enthalten"
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Search: subject:"B-to-B-Marketing"
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E-commerce
High technology
Social web
Theorie
B-to-B-Marketing
490
Business-to-business marketing
490
Lieferantenmanagement
95
Supplier relationship management
95
Deutschland
66
Germany
66
Beziehungsmarketing
61
Relationship marketing
61
Marketing management
52
Marketingmanagement
52
Theory
47
Brand management
45
Markenführung
45
Electronic Commerce
32
Bundling strategy
30
Leistungsbündel
30
Physical distribution
22
Preismanagement
22
Pricing strategy
22
Vertrieb
22
Business network
21
Unternehmensnetzwerk
21
Hochtechnologie
19
Marketing theory
18
Marketingtheorie
18
KMU
17
SME
17
Brand
15
Customer value
15
Innovation
15
Innovation management
15
Innovationsmanagement
15
Kundenwert
15
Markenartikel
15
Social Web
15
Lieferkette
14
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Undetermined
8
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Article
106
Book / Working Paper
1
Type of publication (narrower categories)
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Aufsatz im Buch
Conference paper
Fallstudiensammlung
Glossar enthalten
Article in journal
409
Aufsatz in Zeitschrift
409
Hochschulschrift
182
Thesis
161
Book section
104
Bibliografie enthalten
77
Bibliography included
77
Graue Literatur
57
Non-commercial literature
57
Collection of articles of several authors
27
Sammelwerk
27
Case study
23
Fallstudie
23
Aufsatzsammlung
19
Lehrbuch
19
Arbeitspapier
18
Working Paper
18
Textbook
16
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5
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4
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4
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4
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4
Conference proceedings
3
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3
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2
Guidebook
2
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2
Ratgeber
2
Sammlung
2
Bibliografie
1
Glossary included
1
Market information
1
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1
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1
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Language
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German
68
English
39
Author
All
Hofmaier, Richard
5
Albers, Sönke
4
Backhaus, Klaus
4
Kleinaltenkamp, Michael
4
Weiber, Rolf
3
Engelhardt, Werner Hans
2
Homburg, Christian
2
Jones, Susan K.
2
Plinke, Wulff
2
Ratschow, Olaf
2
Rudolph, Bettina
2
Strothmann, Karl-Heinz
2
Ahlers, Michael
1
Aklouf, Youcef
1
Austen, Viola
1
Baaken, Thomas
1
Baierlein, Thomas
1
Bauer, Hans H.
1
Bauer, Wolfgang
1
Bayón, Tomás
1
Becker, Tatjana
1
Beckers, Sander F. M.
1
Bergey, Paul K.
1
Bielecki, André
1
Bone, Sterling A.
1
Bridges, Eileen
1
Bruque Cámara, Sebastián
1
Bulander, Rebecca
1
Butzer-Strothmann, Kristin
1
Bättig, Irene
1
Bézivin, Jean
1
Büschken, Joachim
1
Cadeaux, Jack
1
Calaminus, Günter
1
Curry, Kathryn
1
Dauben, Stephan A.
1
Dean, Andrew Kristoffer
1
Diehl, Hans-Jörg
1
Doorn, Jenny van
1
Dorn, Jürgen
1
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Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
Entwicklungen des Investitionsgütermarketing
6
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
4
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
3
Kompetenztransfer im Investitionsgütermarketing
3
Netzwerkansätze im Business-to-Business-Marketing : Beschaffung, Absatz und Implementierung neuer Technologien
3
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
2
Field guide to case study research in business-to-business marketing and purchasing
2
Handbook of business-to-business marketing
2
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
2
Kontrakte, Geschäftsbeziehungen, Netzwerke - Marketing und neue Institutionenökonomik
2
Social Media in der Organisationskommunikation : empirische Befunde und Branchenanalysen
2
Technologiemanagement und Technologien für das Management : 55. Wissenschaftliche Jahrestagung des Verbandes der Hochschullehrer für Betriebswirtschaft e. V. an der Universität Stuttgart 1993
2
Advances in electronic marketing
1
Advances in services marketing
1
Analyzing the strategic role of social networking in firm growth and productivity
1
Besondere Vertriebserfolge durch systematische Marktbearbeitung : Tagung Bad Honnef, 13. bis 15. Juni 1996
1
Business relationship management and marketing
1
Business-to-business marketing management : strategies, cases and solutions
1
Case studies in Asian management
1
China-focused cases : selected winners of the CEIBS global case contest
1
Contemporary issues in marketing : principles and practice
1
Contemporary issues in social media marketing
1
Customer engagement marketing
1
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Dienstleistungsmarketing : eine Bestandsaufnahme ; Tagungsband zum 2. Workshop für Dienstleistungsmarketing, Innsbruck, Februar 1993
1
Dienstleistungsqualität : Konzepte - Methoden - Erfahrungen
1
Digital influence on consumer habits : marketing challenges and opportunities
1
E-business applications for product development and competitive growth : emerging technologies
1
E-commerce and marketing
1
E-marketing ; Vol. 3
1
Emerging themes in E-business research
1
Entrepreneurship in international marketing
1
Ethical issues in e-business : models and frameworks
1
HRM and marketing orientation in the new era
1
Handbook of research on entrepreneurship in agriculture and rural development
1
Handbook on business information systems
1
Innovationen im sektoralen Marketing : Festschrift zum 60. Geburtstag von Fritz Scheuch ; mit 15 Tabellen
1
Intelligent systems in operations : methods, models and applications in the supply chain
1
Interaktionen im Dienstleistungsbereich
1
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Source
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ECONIS (ZBW)
107
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1
Impact of AI on knowledge-based marketing : a study of B2B markets
Masoom, Kaneez
;
Rastogi, Anchal
;
Khan, Shad Ahmad
- In:
Digital influence on consumer habits : marketing …
,
(pp. 147-158)
.
2024
Persistent link: https://www.econbiz.de/10014553394
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2
Understanding the relationship between trust and faith in micro-enterprises to cyber hygiene : an empirical review
Konar, Sayak
;
Mukherjee, Gunjan
;
Dutta, Gourab
- In:
Strengthening industrial cybersecurity to protect …
,
(pp. 125-148)
.
2024
Persistent link: https://www.econbiz.de/10014527091
Saved in:
3
B-to-B sales approaches
Gomez Macfarland, Hector
- In:
International business development : a concise textbook …
,
(pp. 177-195)
.
2021
Persistent link: https://www.econbiz.de/10012606634
Saved in:
4
Innovating new B2B business through big data : key challenges faced
Rantala, Tuija
;
Palomäki, Katariina
;
Valkokari, Katri
- In:
Managing digital open innovation
,
(pp. 231-253)
.
2020
Persistent link: https://www.econbiz.de/10012250397
Saved in:
5
Enhancing electronic markets for industrial services by trust features
Bauer, Wolfgang
;
Dorn, Jürgen
;
Pryakhin, Ivan
- In:
New insights on trust in business-to-business …
,
(pp. 53-86)
.
2019
Persistent link: https://www.econbiz.de/10012405458
Saved in:
6
Jinhuobao : a B2B e-commerce platform for FMCG in the new retail era
Zhang, Hua
;
Qian, Wenying
;
Li, Shuyang
- In:
China-focused cases : selected winners of the CEIBS …
,
(pp. 23-40)
.
2019
Persistent link: https://www.econbiz.de/10012003997
Saved in:
7
Business-to-business (B2B) marketing
MacDonald Morah, Ejindu Iwelu
- In:
Contemporary issues in marketing : principles and practice
,
(pp. 280-334)
.
2019
Persistent link: https://www.econbiz.de/10012134058
Saved in:
8
Social media marketing for B2B : from information to decision to retention
Vize, Roisin
;
Sherrett, Monique
- In:
Contemporary issues in social media marketing
,
(pp. 46-59)
.
2018
Persistent link: https://www.econbiz.de/10011715058
Saved in:
9
Happy users, grumpy bosses : current community engagement literature and the impact of support engagement in a B2B setting on user and upper management satisfaction
Beckers, Sander F. M.
;
Bone, Sterling A.
;
Fombelle, Paul W.
- In:
Customer engagement marketing
,
(pp. 141-169)
.
2018
Persistent link: https://www.econbiz.de/10011739848
Saved in:
10
The emergence of social media as a contemporary marketing practice
Solomon, T.
;
Peter, R.
- In:
Analyzing the strategic role of social networking in …
,
(pp. 314-333)
.
2017
Persistent link: https://www.econbiz.de/10011531135
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