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~subject:"E-commerce"
~subject:"Internet marketing"
~subject:"Marketingforschung"
~type_genre:"Glossar enthalten"
~type_genre:"Graue Literatur"
~type_genre:"Non-commercial literature"
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E-commerce
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Marketingforschung
Marketingtheorie
227
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99
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98
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61
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55
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54
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32
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ECONIS (ZBW)
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Identity-based authenticity of SMIs : conceptualization and empirical testing of the construct and its antecedents
Burmann, Christoph
;
Mahn, Luisa
-
2023
Persistent link: https://www.econbiz.de/10014326846
Saved in:
2
Marketing : eine Einführung in die marktorientierte Unternehmensführung : mit 58 Übungsaufgaben und Lösungshinweisen
Olbrich, Rainer
-
2022
-
3., vollständig überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10012807106
Saved in:
3
Konsumpcja jako forma komunikacji społecznej : nowe paradygmaty i konteksty badawcze
Patrzałek, Wanda
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10012004694
Saved in:
4
The role of electronic word of mouth marketing in new product launch
Thomsen, Jennifer
-
2012
Persistent link: https://www.econbiz.de/10009664309
Saved in:
5
The debate on standardization and adaptation in international marketing and management research : what do we know, what should we know?
Schmid, Stefan
;
Kotulla, Thomas
-
2009
Persistent link: https://www.econbiz.de/10013446589
Saved in:
6
The interaction between digital marketing communication and customer loyalty
Merisavo, Marko
-
2008
Persistent link: https://www.econbiz.de/10003766169
Saved in:
7
The interaction between digital marketing communication and customer loyalty : an integrative model and research propositions
Merisavo, Marko
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003769108
Saved in:
8
Ergebnisse und Projekte der Marketingforschung am Institut für Marketing und Handel
Belz, Christian
;
Rudolph, Thomas
;
Tomczak, Torsten
-
2005
Persistent link: https://www.econbiz.de/10002841773
Saved in:
9
Electronic marketing : integrating electronic resources into the marketing process
Reedy, Joel
;
Schullo, Shauna
-
2004
-
2nd ed.
Persistent link: https://www.econbiz.de/10001759945
Saved in:
10
Strategic electronic marketing : managing e-business
Kleindl, Brad Alan
-
2003
-
2. ed
Persistent link: https://www.econbiz.de/10001713026
Saved in:
1
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