Strategic electronic marketing : managing e-business
Brad Alan Kleindl
| Year of publication: |
c2003 ; 2. ed
|
|---|---|
| Authors: | Kleindl, Brad Alan |
| Publisher: |
Mason, Ohio [u.a.] : Thomson/South-Western |
| Subject: | Mobile Marketing | Mobile marketing | Electronic Commerce | E-commerce | Internet | Marketingmanagement | Marketing management | Marketingtheorie | Marketing theory | Theorie | Theory |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXI, 428 S Ill., graph. Darst 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
| Language: | English |
| Notes: | Literaturangaben Previous ed.: 2000 |
| ISBN: | 0-324-17893-X |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001713026