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~subject:"E-commerce"
~subject:"Marketingforschung"
~type_genre:"Glossar enthalten"
~type_genre:"Glossary included"
~type_genre:"Graue Literatur"
~type_genre:"Non-commercial literature"
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Search: subject_exact:"Marketing theory"
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E-commerce
Marketingforschung
Marketingtheorie
227
Marketing theory
226
Theorie
99
Theory
98
Marketing
61
Marketingmanagement
55
Marketing management
54
Consumer behaviour
32
Konsumentenverhalten
32
Beziehungsmarketing
18
Relationship marketing
18
Market research
16
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16
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14
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14
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13
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13
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12
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12
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12
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12
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12
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12
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11
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11
Betriebswirtschaftslehre
8
Innovation diffusion
8
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8
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7
Brand
7
Business economics
7
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7
Markenartikel
7
Online-Marketing
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7
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6
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13
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English
6
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Aaker, David A.
1
Belz, Christian
1
Day, George S.
1
Evans, Kenneth R.
1
Hildebrandt, Lutz
1
Kleindl, Brad Alan
1
Kotulla, Thomas
1
Kumar, V.
1
Reedy, Joel
1
Rudolph, Thomas
1
Scheer, Lisa K.
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Schmid, Stefan
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American Marketing Association
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Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Universität Duisburg - Gesamthochschule
1
Duisburger Arbeitspapiere zum Marketing
1
ESCP Europe working paper
1
Proceedings series / American Marketing Association
1
Thexis / Fachbericht für Marketing
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ECONIS (ZBW)
8
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1
The debate on standardization and adaptation in international marketing and management research : what do we know, what should we know?
Schmid, Stefan
;
Kotulla, Thomas
-
2009
Persistent link: https://www.econbiz.de/10013446589
Saved in:
2
Ergebnisse und Projekte der Marketingforschung am Institut für Marketing und Handel
Belz, Christian
;
Rudolph, Thomas
;
Tomczak, Torsten
-
2005
Persistent link: https://www.econbiz.de/10002841773
Saved in:
3
Electronic marketing : integrating electronic resources into the marketing process
Reedy, Joel
;
Schullo, Shauna
-
2004
-
2nd ed.
Persistent link: https://www.econbiz.de/10001759945
Saved in:
4
Strategic electronic marketing : managing e-business
Kleindl, Brad Alan
-
2003
-
2. ed
Persistent link: https://www.econbiz.de/10001713026
Saved in:
5
"Marketing theory and applications" ; 2002=Vol. 13
Evans, Kenneth R.
(
contributor
);
Scheer, Lisa K.
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001752828
Saved in:
6
Essentials of marketing research
Kumar, V.
;
Aaker, David A.
;
Day, George S.
-
2002
-
2nd ed.
Persistent link: https://www.econbiz.de/10001584595
Saved in:
7
Was ist neu in der New Economy? : Anmerkungen aus der Marketing-Perspektive
Voeth, Markus
-
2000
Persistent link: https://www.econbiz.de/10012875186
Saved in:
8
Marketing and competition in the information age : proceedings of the 28th EMAC conference, May 11 - 14, 1999, Humboldt University Berlin
Hildebrandt, Lutz
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001530954
Saved in:
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