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~subject:"E-commerce"
~subject:"Multichannel strategy"
~type_genre:"Book section"
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Search: subject:"omnichannel retailing"
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E-commerce
Multichannel strategy
Beziehungsmarketing
4
Multikanalvertrieb
4
Relationship marketing
4
Consumer behaviour
3
Customer analysis
3
Einzelhandel
3
Konsumentenverhalten
3
Kundenanalyse
3
Online retailing
3
Online-Handel
3
Retail trade
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Distribution channel
2
Omnichannel retailing
2
Vertriebsweg
2
omnichannel retailing
2
Brand management
1
Brand narratives
1
Branding
1
Customer experience
1
Customer journey
1
Ladengestaltung
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Markenführung
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Multichannel retailing
1
Narrative Methode
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Narrative method
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Productivity
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Produktivität
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Sensemaking
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Store design
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Storytelling
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channel integration
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click and collect
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competition
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consumer behavior
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consumer decision-making customer journey
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cross-channel retailing
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customer experience
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customer preferences
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globalization
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Çengel, Özgür
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Both, Alina
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Chrysochou, Polymeros
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Oktay, Büşra
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Steinmann, Sascha
1
Çakiroğlu, K. Ilgın
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Özbük, Meltem Yetkin
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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
3
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
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ECONIS (ZBW)
4
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Omnichannel customer journeys : fragments of a never-ending story?
Both, Alina
;
Steinmann, Sascha
;
Chrysochou, Polymeros
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-38)
.
2022
Persistent link: https://www.econbiz.de/10013281203
Saved in:
2
Customer preferences of multichannel operations in the context of omnichannel world
Öztek, M. Yaman
;
Çengel, Özgür
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 43-54)
.
2021
Persistent link: https://www.econbiz.de/10012492086
Saved in:
3
Consumer behavior in
omnichannel
retailing
Özbük, Meltem Yetkin
;
Ünal, Duygu Aydın
;
Oktay, Büşra
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 75-95)
.
2021
Persistent link: https://www.econbiz.de/10012492210
Saved in:
4
Customer experience management in
omnichannel
retailing
Çakiroğlu, K. Ilgın
;
Çengel, Özgür
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 97-113)
.
2021
Persistent link: https://www.econbiz.de/10012492289
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