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~subject:"E-commerce"
~type:"article"
~type_genre:"Case study"
~type_genre:"Collection of articles of several authors"
~type_genre:"Mehrbändiges Werk"
~type_genre:"Textbook"
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Search: subject:"targeting"
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E-commerce
Internet marketing
112
Online-Marketing
112
Social Web
42
Social web
42
Deutschland
21
Germany
21
USA
17
United States
17
Brand management
16
Markenführung
16
Marketing management
14
Marketingmanagement
14
Inflation targeting
11
Inflationssteuerung
11
Nonprofit organization
11
Nonprofit-Organisation
11
Viral marketing
9
Virales Marketing
9
Economic target
8
Electronic Commerce
8
Impact assessment
8
KMU
8
Online retailing
8
Online-Handel
8
SME
8
Wirkungsanalyse
8
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8
Advertising effects
7
Beziehungsmarketing
7
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7
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7
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7
Werbewirkung
7
Geldmengensteuerung
6
Monetary targeting
6
Welt
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6
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5
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Case study
Collection of articles of several authors
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1,227
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1,227
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128
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128
Conference paper
17
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17
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3
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3
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3
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2
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English
7
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Beaumont, Jon
1
Blowers, Paul
1
Comley, Pete
1
Eisenächer, Harald W.
1
Gröne, Florian
1
Koch, Volkmar
1
Kung, Mabel T.
1
Peterson, Michael
1
Vo, Hong Tuan Kiet
1
Zhang, Yi
1
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Electronic markets : the international journal on networked business
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
1
The economic journal : the journal of the Royal Economic Society
1
Virtual worlds and e-commerce : technologies and applications for building customer relationships
1
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ECONIS (ZBW)
8
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1
Special issue:Focus on digital marketing
In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
4
,
pp. 288-351
Persistent link: https://www.econbiz.de/10010385977
Saved in:
2
Special theme section: Electronic markets on internet marketing
In:
Electronic markets : the international journal on …
23
(
2013
)
3
,
pp. 175-225
Persistent link: https://www.econbiz.de/10010195512
Saved in:
3
Company-specific virtual worlds
Blowers, Paul
- In:
Virtual worlds and e-commerce : technologies and …
,
(pp. 103-126)
.
2011
Persistent link: https://www.econbiz.de/10008746283
Saved in:
4
Feature: Advertising, search and intermediaries on the internet
In:
The economic journal : the journal of the Royal …
121
(
2011
)
556
,
pp. 291-395
Persistent link: https://www.econbiz.de/10009381746
Saved in:
5
Creating competitive markets for small businesses with new media and e-business strategy
Kung, Mabel T.
;
Zhang, Yi
- In:
International journal of e-business research : an …
7
(
2011
)
4
,
pp. 31-49
Persistent link: https://www.econbiz.de/10009405740
Saved in:
6
Online market research : methods, benefits and issues, part 1
Comley, Pete
;
Beaumont, Jon
- In:
Journal of direct, data and digital marketing practice …
12
(
2010/11
)
4
,
pp. 315-327
Persistent link: https://www.econbiz.de/10009154953
Saved in:
7
Online customers, digital marketing : the CMO-CIO connection
Peterson, Michael
;
Koch, Volkmar
;
Gröne, Florian
;
Vo, …
- In:
Journal of direct, data and digital marketing practice …
11
(
2009/10
)
3
,
pp. 219-221
Persistent link: https://www.econbiz.de/10003941772
Saved in:
8
Markenführung von Onlinemarken am Beispiel eBay
Eisenächer, Harald W.
- In:
Marken im Internet : Herausforderungen und rechtliche …
,
(pp. 65-79)
.
2007
Persistent link: https://www.econbiz.de/10003530192
Saved in:
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