//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"E-commerce"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"direct marketing"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
E-commerce
Direktmarketing
1,885
Direct marketing
1,576
Deutschland
350
Germany
327
Consumer behaviour
266
Konsumentenverhalten
256
Theorie
193
Theory
193
Beziehungsmarketing
174
Online-Marketing
174
Relationship marketing
174
Advertising effects
167
Werbewirkung
167
Internet marketing
164
Advertising
154
USA
152
Werbung
146
Marketingmanagement
143
Pharmaceuticals
142
Arzneimittel
141
United States
141
Marketing management
140
Marketing
125
direct marketing
99
Pharmaceutical industry
77
Pharmaindustrie
77
Internet
75
Electronic Commerce
73
Distribution channel
59
Vertriebsweg
59
E-Mail
48
Market research
45
Bank
44
Marktforschung
44
Social Web
44
Social web
44
Zielgruppe
44
Mobile Marketing
41
Mobile marketing
41
more ...
less ...
Online availability
All
Undetermined
13
Free
5
Type of publication
All
Article
34
Book / Working Paper
21
Type of publication (narrower categories)
All
Article in journal
22
Aufsatz in Zeitschrift
22
Aufsatz im Buch
12
Book section
12
Graue Literatur
7
Non-commercial literature
7
Arbeitspapier
6
Working Paper
6
Hochschulschrift
5
Collection of articles of several authors
4
Konferenzschrift
4
Sammelwerk
4
Thesis
3
Aufsatzsammlung
1
Conference proceedings
1
Mikroform
1
more ...
less ...
Language
All
English
32
German
21
Undetermined
2
Author
All
Bliemel, Friedhelm
5
Leimstoll, Uwe
4
Alioski, Adrian
3
Fassott, Georg
3
Theobald, Axel
3
Avery, Jill
2
Caravella, Mary
2
Pülz, Michael
2
Quade, Michael
2
Schneider, Raoul
2
Steenburgh, Thomas J.
2
Stormer, Henrik
2
Albaum, Gerald S.
1
Bar-Noy, Amotz
1
Boateng, Sheena Lovia
1
Bose, Indranil
1
Carbonara, Umberto Michele
1
Carpio, Carlos E.
1
Chen, Kay-yut
1
Cohen, Justin
1
Cooper, Lee G.
1
Cramer, Jürgen
1
Deighton, John
1
Deighton, John A.
1
Diriker, Memo
1
Donkor, Paul Owusu
1
Dutta, Nirankush
1
Edvardsson, Ingi Runar
1
Ehret, Michael
1
Elkelä, Kari
1
Figge, Stefan
1
Fogel, Joshua
1
Garrett, Alex
1
Gebel, Björn
1
Gou, Qinglong
1
Guo, Xiaolong
1
Heinonen, Kristina
1
Herzog, Rivka
1
Isengildina-Massa, Olga
1
Jiang, Pingjun
1
more ...
less ...
Institution
All
Agricultural and Applied Economics Association - AAEA
1
Harvard Business School, Harvard University
1
Industrie-Kontakt-Seminar <33, 1999, Kaiserslautern>
1
Published in...
All
Arbeitsbericht ... des Competence Center E-Business Basel
6
Arbeitsberichte der Hochschule für Wirtschaft FHNW
6
Aktuelle Fragen in der Versicherungswirtschaft : mit Beiträgen zu den Themen - Zukunftsfragen der deutschen Lebensversicherungswirtschaft - Kapitalanlagerisiken im langfristigen Geschäft - Fondsmodelle in der GKV - Wertorientierte Steuerung in der Rückversicherung - Chancen und Perspektiven...
2
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
2
Springer eBook Collection / Business and Economics
2
2013 Annual Meeting, August 4-6, 2013, Washington, D.C.
1
Digital innovations, business and society in Africa : new frontiers and a shared strategic vision
1
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
1
E-commerce in the Asian context : selected case studies
1
Europäische Hochschulschriften / 5
1
Gabler-Edition Wissenschaft / Business-to-Business-Marketing
1
Handbook of research on business model innovation through disruption and digitalization
1
Harvard Business School Working Papers
1
Health marketing quarterly
1
International journal of consumer studies
1
International journal of electronic business
1
International journal of internet marketing and advertising : IJIMA
1
International journal of production economics
1
International journal of production research
1
International journal of technology marketing : IJTMkt
1
Journal of agricultural and applied economics : JAEE
1
Journal of business & economics research
1
Journal of combinatorial optimization
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of economics & management strategy : JEMS
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of fashion marketing and management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international trade & commerce
1
Journal of marketing
1
Journal of organizational computing and electronic commerce
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of the Operational Research Society
1
Managing business in a multi-channel world : success factors for e-business
1
Managing in the information economy : current research issues
1
Manufacturing & service operations management : M & SOM
1
Regulatory and economic challenges in the postal and delivery sector
1
SMEs in the digital era : opportunities and challenges of the digital single market
1
Schriften zum Mobile Commerce und zur Mobilkommunikation
1
more ...
less ...
Source
All
ECONIS (ZBW)
53
RePEc
2
Showing
1
-
10
of
55
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The evolving direct-to-consumer retail model : a review and research agenda
McKee, Samantha
;
Sands, Sean
;
Pallant, Jason Ian
; …
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2816-2842
Persistent link: https://www.econbiz.de/10014427405
Saved in:
2
Simplifying the formation of companies in light of Digitalization Directive 2019/1151 : an analysis of benefits and risks
Carbonara, Umberto Michele
- In:
SMEs in the digital era : opportunities and challenges …
,
(pp. 224-242)
.
2023
Persistent link: https://www.econbiz.de/10014329119
Saved in:
3
Direct-to-consumer eCommerce (D2C) business model : the dilemma of getting it right
Sharma, Neha
;
Dutta, Nirankush
- In:
Handbook of research on business model innovation …
,
(pp. 275-296)
.
2023
Persistent link: https://www.econbiz.de/10014281852
Saved in:
4
Online sales : a
direct
marketing
opportunity for rural farms?
O'Hara, Jeffrey K.
;
Low, Sarah A.
- In:
Journal of agricultural and applied economics : JAEE
52
(
2020
)
2
,
pp. 222-239
Persistent link: https://www.econbiz.de/10012268967
Saved in:
5
Thirty-four years of online pharmaceutical marketing research : a bibliometric analysis
Boateng, Sheena Lovia
;
Donkor, Paul Owusu
- In:
Digital innovations, business and society in Africa : …
,
(pp. 165-190)
.
2022
Persistent link: https://www.econbiz.de/10012821149
Saved in:
6
A local seller's app channel strategy concerning delivery
Tao, Zhiying
;
Gou, Qinglong
;
Zhang, Juzhi
- In:
International journal of production research
58
(
2020
)
1
,
pp. 220-255
Persistent link: https://www.econbiz.de/10012193955
Saved in:
7
Direct-to-consumer prescription medication advertisements and use of different types of media
Fogel, Joshua
;
Herzog, Rivka
- In:
Journal of electronic commerce in organizations : the …
18
(
2020
)
4
,
pp. 51-72
Persistent link: https://www.econbiz.de/10012427422
Saved in:
8
Dual-channel decision in a shopping complex when considering consumer channel preference
Yu, Yugang
;
Sun, Libo
;
Guo, Xiaolong
- In:
Journal of the Operational Research Society
71
(
2020
)
10
,
pp. 1638-1656
Persistent link: https://www.econbiz.de/10012314371
Saved in:
9
Consumer trust in internet marketing and direct selling in China
Poon, Patrick
;
Albaum, Gerald S.
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
3
,
pp. 216-232
Persistent link: https://www.econbiz.de/10012181027
Saved in:
10
Asking a doctor versus referring to the Internet : a comparison study on consumers' reactions to DTC (direct-to-consumer) prescription drug advertising
Jiang, Pingjun
- In:
Health marketing quarterly
35
(
2018
)
3
,
pp. 209-226
Persistent link: https://www.econbiz.de/10011979383
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->