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~subject:"ERP-System"
~subject:"Internet marketing"
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ERP-System
Internet marketing
Innovation adoption
4,452
Innovationsakzeptanz
4,450
Consumer behaviour
1,806
Konsumentenverhalten
1,805
Innovationsdiffusion
1,497
Innovation diffusion
1,487
technology adoption
1,097
Technology adoption
898
Technischer Fortschritt
608
Technological change
595
Electronic Banking
547
Electronic banking
547
Mobile communications
473
Mobilkommunikation
473
Innovation
443
Mobile Business
441
Mobile business
441
Information technology
394
Informationstechnik
394
Online retailing
392
Online-Handel
392
Electronic Commerce
376
E-commerce
371
Mobile application
320
Mobile Anwendung
318
India
315
Indien
298
Technologiewahl
297
Theorie
297
Social Web
289
Social web
289
Deutschland
287
Germany
287
Theory
283
Technology choice
282
TAM
277
Technology Adoption
270
USA
263
United States
260
Agricultural technology
253
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Undetermined
140
Free
44
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Article
257
Book / Working Paper
19
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Article in journal
238
Aufsatz in Zeitschrift
238
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20
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20
Collection of articles of several authors
4
Graue Literatur
4
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4
Sammelwerk
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Hochschulschrift
3
Arbeitspapier
2
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1
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1
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1
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English
274
German
2
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Akram, Umair
3
Bobek, Samo
3
Wirtz, Bernd W.
3
Alamanos, Eleftherios
2
Alarcón-del-Amo, María-del-Carmen
2
Alharbi, Esraa
2
Almalki, Maram Abdulrahman
2
Almohammadi, Randa
2
Arnita, Devi
2
Au, Norman
2
Ayeh, Julian K.
2
Bamufleh, Dalal
2
Chen, Charlie C.
2
Deschoolmeester, Dirk
2
Devos, Jan
2
El-Gohary, Hatem
2
Groene, Nicole
2
Göttel, Vincent
2
Jiang, Yushi
2
Kamhawi, Emad M.
2
Langer, Paul F.
2
Law, Chun Hung Roberts
2
Lorenzo-Romero, Carlota
2
Mouakket, Samar
2
Naqvi, Mishal Hasnain
2
Naqvi, Muhammad Hasnain Abbas
2
Nasution, Reza Ashari
2
Ratten, Vanessa
2
Schumann, Jan Hendrik
2
Thurasamy Ramayah
2
Vatanparast, Ramin
2
Zabukovs̆ek, Simona Sternad
2
Aakash, Aakash
1
Abad, Cristina
1
Abd Hamed, Adel
1
Abdolvand, Neda
1
Abdullah, A. B. M.
1
Abu Bakar, Abdul Rahim
1
Abushakra, Ahmad
1
Agag, Gomaa M.
1
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Kassel University Press GmbH
1
Universität Kassel
1
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Journal of business research : JBR
8
International journal of enterprise information systems : an official publication of the Information Resources Management Association
7
International journal of internet marketing and advertising : IJIMA
7
Cogent business & management
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
International journal of advertising : the review of marketing communications
5
International journal of business information systems : IJBIS
5
Journal of internet commerce
5
Journal of retailing and consumer services
5
Information systems management
4
International journal of e-business research : an official publication of the Information Resources Management Association
4
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of hospitality management
3
International journal of technology marketing : IJTMkt
3
Journal of electronic commerce research : JECR
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Technological forecasting & social change : an international journal
3
Asia Pacific journal of marketing and logistics
2
Business process management journal
2
E-marketing ; Vol. 2
2
E-marketing ; Vol. 3
2
Global business review
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Information systems and e-business management : ISeB
2
International journal of business and globalisation : IJBG
2
International journal of contemporary hospitality management
2
International journal of electronic commerce : IJEC
2
International journal of management practice : IJMP
2
Journal of euromarketing
2
Journal of global information management : an official publication of the Information Resources Management Association
2
Journal of global marketing
2
Journal of marketing
2
Journal of open innovation : technology, market, and complexity
2
Journal of small business and enterprise development
2
Management information systems : mis quarterly
2
Marketing i menedžment innovacij : m&mi
2
Marketing intelligence & planning
2
Organizational advancements through enterprise information systems : emerging applications and development
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ECONIS (ZBW)
276
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61
Twenty years of online customer experience : a bibliometric review and research agenda
Goyal, Mehak
;
Deshwal, Pankaj
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 137-156
Persistent link: https://www.econbiz.de/10013255646
Saved in:
62
Digital advertising policy acceptance by out-of-home advertising firms : a combination of TAM and TOE framework
Cho, Jaesoo
;
Cheon, Yongseok
;
Jun, Jong Woo
;
Lee, Sangwon
- In:
International journal of advertising : the review of …
41
(
2022
)
3
,
pp. 500-518
Persistent link: https://www.econbiz.de/10013209350
Saved in:
63
Blurring luxury : the mediating role of self-gifting in consumer acceptance of phygital shopping experiences
Lawry, Charles Aaron
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 796-822
Persistent link: https://www.econbiz.de/10013209414
Saved in:
64
The impact of e-service on hotels' booking : adjusted TAM framework for customers' intentions to book hotels online
Vrontis, Demetris
;
Massoud, Mazen
;
Dennaoui, Hassan
;
El …
- In:
Global business & economics review
26
(
2022
)
3
,
pp. 285-313
Persistent link: https://www.econbiz.de/10013193843
Saved in:
65
Digital marketing adoption framework for small businesses in Egypt : a grounded theory approach
Fareed, Ghadir
;
Tantawi, Passent
- In:
Eurasian Business and Economics Perspectives : …
,
(pp. 251-268)
.
2022
Persistent link: https://www.econbiz.de/10013174337
Saved in:
66
Customer perceptions and adoption of e-marketing in Zimbabwe
Masengu, Reason
;
Prinsloo, JJ
;
Pelser, Theuns
- In:
African journal of business and economic research : AJBER
17
(
2022
)
1
,
pp. 257-301
Persistent link: https://www.econbiz.de/10014249090
Saved in:
67
Direct and mediating effects of social media on e-commerce purchase intention : a comparative approach
Zulfiqar, Shahzeb
;
Ahmed, Fayaz
- In:
International journal of business process integration …
11
(
2022
)
1
,
pp. 19-25
Persistent link: https://www.econbiz.de/10013450804
Saved in:
68
The effects of technology readiness on intention of using the mobile payment applications
Ekşioğlu, Şahnaz
;
Ural, Tülin
- In:
The New digital era : digitalisation, emerging risks …
,
(pp. 231-250)
.
2022
Persistent link: https://www.econbiz.de/10013448297
Saved in:
69
Customer acceptance of online travel agents in Indonesia
Mohammad Nabil Almunawar
;
Muhammad Anshari
;
Syamimi …
- In:
Journal of Asia Pacific business
23
(
2022
)
3
,
pp. 254-272
Persistent link: https://www.econbiz.de/10013417023
Saved in:
70
Differential effects of online review characteristics on innovators and imitators in new product adoption
Su, Qiuli
;
Wu, Jianan
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1338-1357
Persistent link: https://www.econbiz.de/10013417500
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