Direct and mediating effects of social media on e-commerce purchase intention : a comparative approach
Shahzeb Zulfiqar and Fayaz Ahmed
Year of publication: |
2022
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Authors: | Zulfiqar, Shahzeb ; Ahmed, Fayaz |
Published in: |
International journal of business process integration and management : IJBPIM. - Genève : Inderscience Enterprises, ISSN 1741-8771, ZDB-ID 2193732-1. - Vol. 11.2022, 1, p. 19-25
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Subject: | e-commerce | perceived usefulness | purchase intention | SEM-PLS | SNS | social commerce | social media | social networking sites | TAM | technology acceptance model | trust | Social Web | Social web | Innovationsakzeptanz | Innovation adoption | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Online-Marketing | Internet marketing |
Saved in:
Online Resource
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1504/IJBPIM.2022.10050151 [DOI] 10.1504/IJBPIM.2022.125171 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013450804
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