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~subject:"Efficient consumer response"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Collection of articles of several authors"
~type_genre:"Conference proceedings"
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Efficient consumer response
Category Management
170
Category management
170
Einzelhandel
48
Retail trade
48
Consumer behaviour
44
Konsumentenverhalten
44
Retail assortment
43
Sortiment
43
Lieferantenmanagement
25
Supplier relationship management
25
Theorie
20
Theory
20
USA
20
United States
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18
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18
Brand management
17
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category management
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Lieferkette
15
Supply chain
15
Beziehungsmarketing
14
Relationship marketing
14
Sales promotion
12
Verkaufsförderung
12
Preismanagement
11
Pricing strategy
11
Einzelhandelspreis
10
Retail price
10
Efficient Consumer Response
8
Ladengestaltung
8
Store design
8
Brand
7
Markenartikel
7
Retail marketing
7
Handelsmarke
6
Handelsmarketing
6
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Article in journal
Case study
Collection of articles of several authors
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15
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15
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8
Thesis
7
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5
Aufsatzsammlung
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German
5
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Kracklauer, Alexander
2
Kracklauer, Alexander H.
2
Ahlert, Dieter
1
Baal, Sebastian van
1
Borchert, Stefan
1
Bruin, Fred
1
Castaldo, Sandro
1
Gosavi, Abhijit
1
Grosso, Monica
1
Holweg, Christina
1
Murray, Chase C.
1
Schnedlitz, Peter
1
Talukdar, Debabrata
1
Teller, Christoph
1
Zerbini, Fabrizio
1
Zielke, Stephan
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Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
1
Handelsforschung
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of retailing
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
8
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1
Joint optimization of product price, display orientation and shelf-space allocation in retail category management
Murray, Chase C.
;
Talukdar, Debabrata
;
Gosavi, Abhijit
- In:
Journal of retailing
86
(
2010
)
2
,
pp. 125-136
Persistent link: https://www.econbiz.de/10003988220
Saved in:
2
The drivers of consumer value in the ECR Category Management model
Holweg, Christina
;
Schnedlitz, Peter
;
Teller, Christoph
- In:
The international review of retail, distribution and …
19
(
2009
)
3
,
pp. 199-218
Persistent link: https://www.econbiz.de/10003904661
Saved in:
3
Integration of third parties within existing dyads : an exploratory study of category management programs (CMPs)
Castaldo, Sandro
;
Zerbini, Fabrizio
;
Grosso, Monica
- In:
Industrial marketing management : the international …
38
(
2009
)
8
,
pp. 946-959
Persistent link: https://www.econbiz.de/10003924812
Saved in:
4
Efficient Consumer Response in der Umsetzung : grundlegende Sichtweisen, konstitutive Elemente und Beispiele aus der Unternehmenspraxis
Baal, Sebastian van
- In:
Handel im Fokus : aus dem Instituts für …
58
(
2006
)
4
,
pp. 242-253
Persistent link: https://www.econbiz.de/10003390659
Saved in:
5
Category Pricing als Ansatz zur Koordination von preispolitischen Aktivitäten im Einzelhandel
Zielke, Stephan
- In:
Handelsforschung
19
(
2005
),
pp. 185-204
Persistent link: https://www.econbiz.de/10003287988
Saved in:
6
Collaborative customer relationship management : taking CRM to the next level; with 7 tables
Kracklauer, Alexander H.
(
contributor
); …
-
2004
Persistent link: https://www.econbiz.de/10001740554
Saved in:
7
Kooperatives Kundenmanagement : Wertschöpfungspartnerschaften als Basis erfolgreicher Kundenbindung
Kracklauer, Alexander H.
(
contributor
); …
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001676485
Saved in:
8
Prozessmanagement im vertikalen Marketing : efficient consumer response (ECR) in Konsumgüternetzen
Ahlert, Dieter
(
contributor
);
Borchert, Stefan
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10001496486
Saved in:
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