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~subject:"Egocentric bias"
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Using spotlight effect to curb counterfeit consumption : an experimental investigation
Zhan, Lingjing
;
Sharma, Piyush
;
Chan, Ricky Y. K.
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 556-574
Persistent link: https://www.econbiz.de/10011381687
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No strings attached : when giving it away versus making them pay reduces consumer information disclosure
White, Tiffany Barnett
;
Novak, Thomas P.
;
Hoffman, Donna L.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
3
,
pp. 184-195
Persistent link: https://www.econbiz.de/10010403996
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