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~subject:"Einkaufsgemeinschaft"
~subject:"Mobile Business"
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Einkaufsgemeinschaft
Mobile Business
Mobile marketing
1,054
Mobile Marketing
1,049
Internet
439
Electronic Commerce
359
Telemarketing
357
Online-Marketing
331
Deutschland
329
Germany
308
Internet marketing
303
Consumer behaviour
262
Konsumentenverhalten
262
E-commerce
237
Mobile communications
235
Mobilkommunikation
234
Theorie
207
Theory
207
Beziehungsmarketing
194
Relationship marketing
194
Advertising effects
154
Werbewirkung
154
Mobile business
140
Werbung
138
Advertising
135
Marketingmanagement
128
Marketing management
125
Marketing
122
Mobile phone
101
Mobiltelefon
101
Social Web
92
Social web
92
mobile marketing
75
Online retailing
71
Online-Handel
71
Mobile Anwendung
60
Mobile application
60
Kundenmanagement
59
Direktmarketing
56
USA
55
Brand management
53
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Online availability
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Undetermined
65
Free
12
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Article
116
Book / Working Paper
25
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Article in journal
99
Aufsatz in Zeitschrift
99
Aufsatz im Buch
17
Book section
17
Graue Literatur
6
Non-commercial literature
6
Aufsatzsammlung
5
Case study
3
Collection of articles of several authors
3
Fallstudie
3
Sammelwerk
3
Arbeitspapier
2
Guidebook
2
Hochschulschrift
2
Ratgeber
2
Working Paper
2
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1
Konferenzschrift
1
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English
121
German
20
Author
All
Bauer, Hans H.
5
Ghose, Anindya
4
Bamoriya, Hemant
3
Cui, Xuebin
3
Fang, Zheng
3
Luo, Xueming
3
Narang, Unnati
3
Neumann, Marcus M.
3
Reichardt, Tina
3
Shankar, Venkatesh
3
Spann, Martin
3
Andrews, Michelle
2
Arnita, Devi
2
Bart, Yakov
2
Brandt, Tobias
2
Dix, Steve
2
Florido-Benítez, Lázaro
2
Gaiser, Christian W.
2
Gao, Tao
2
Heinemann, Gerrit
2
Jamieson, Kyle
2
Kumar, Vikas
2
Lippert, Ingo
2
Liu, Yinyuan
2
Maseeh, Haroon Iqbal
2
Maseke, Bernardus Franco
2
Mittal, Saurabh
2
Molitor, Dominik
2
Nasution, Reza Ashari
2
Neumann, Dirk
2
Pagani, Margherita
2
Reeh, Marc-Oliver
2
Rohm, Andrew J.
2
Schumacher, Henrik
2
Shimul, Anwar Sadat
2
Singh, Rajendra
2
Stephen, Andrew T.
2
Sultan, Fareena
2
Sárváry, Miklós
2
Varnali, Kaan
2
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Institution
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Springer Fachmedien Wiesbaden
2
Published in...
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Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
6
International journal of internet marketing and advertising : IJIMA
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Business horizons
4
Journal of business research : JBR
4
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
4
SpringerLink / Bücher
4
International journal of electronic marketing and retailing : IJEMR
3
Journal of retailing and consumer services
3
Handbook of research on mobile marketing management
2
Information systems research : ISR
2
International journal of business information systems : IJBIS
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of markets and business systems
2
International journal of technology marketing : IJTMkt
2
Journal of advertising research
2
Journal of global marketing
2
Journal of marketing research
2
Journal of promotion management : JPM
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of the Academy of Marketing Science
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
#RideTheMobileTsunami
1
Acta Universitatis Danubius / Oeconomica
1
Advances in e-business research (AEBR) book series
1
Advances in electronic marketing
1
Advertising, promotion, and new media
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Arts and the market
1
Asia Pacific journal of marketing and logistics
1
Asian Academy of Management journal : AAMJ
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Benchmarking : an international journal
1
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
Cogent business & management
1
Digital and social media marketing : a results-driven approach
1
Digitalisierung der Unternehmen
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
Electronic commerce research
1
Electronic commerce research and applications
1
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ECONIS (ZBW)
141
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1
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141
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1
Affective contagion effects in cross-cultural
mobile
marketing
: evaluative conditioning experiments with foreign users
Estrader, Joaquin
;
Song, Jing
;
Li, Xinrui
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 79-98
Persistent link: https://www.econbiz.de/10014515033
Saved in:
2
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
3
Consumer attitudes toward the adoption of
mobile
marketing
in Namibia
Maseke, Bernardus Franco
- In:
International journal of markets and business systems
4
(
2020
)
1
,
pp. 42-80
Persistent link: https://www.econbiz.de/10012253763
Saved in:
4
A strategic framework for non-intrusive
mobile
marketing
campaigns
Mittal, Saurabh
;
Kumar, Vikas
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10013255653
Saved in:
5
Where you live matters : the impact of offline retail density on mobile shopping app usage
Cui, Xuebin
;
Zhu, Ting
;
Chen, Yubo
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 41-55
Persistent link: https://www.econbiz.de/10014527073
Saved in:
6
The effects of brand trustworthiness and credibility on location-based advertising : moderating effects of privacy concern and social influence
Le, Hoang T. P. M.
;
Yoo, Weonsang
;
Park, Jungkun
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 798-823
Persistent link: https://www.econbiz.de/10014551072
Saved in:
7
Mobile consumers and applications : essays on
mobile
marketing
Aydin, Zeynep
-
2021
Persistent link: https://www.econbiz.de/10012672089
Saved in:
8
Behaviorally targeted location-based
mobile
marketing
Bernritter, Stefan F.
;
Ketelaar, Paul E.
;
Sotgiu, Francesca
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 677-702
Persistent link: https://www.econbiz.de/10012587383
Saved in:
9
Exploring cultural influences on
mobile
marketing
acceptance
Pierce, Meghan
;
Jiang, Pingjun
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10012512679
Saved in:
10
Privacy may be more important in Beijing than in Hong Kong in location-based services
Kini, Ranjan B.
;
Zhao-Serrano, Qianyu
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 299-324
Persistent link: https://www.econbiz.de/10014318221
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