Consumer attitudes toward the adoption of mobile marketing in Namibia
Year of publication: |
2020
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Authors: | Maseke, Bernardus Franco |
Published in: |
International journal of markets and business systems. - Olney : Inderscience, ISSN 2056-4120, ZDB-ID 2834218-5. - Vol. 4.2020, 1, p. 42-80
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Subject: | mobile marketing | attitudes | types of mobile marketing | mobile marketing adoption | mobile marketing applications | consumer attitudes | mobile marketing models | mobile marketing theories | Konsumentenverhalten | Consumer behaviour | Mobile Marketing | Mobile marketing | Mobilkommunikation | Mobile communications | Mobile Business | Mobile business | Online-Marketing | Internet marketing | Innovationsakzeptanz | Innovation adoption |
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