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~subject:"Einzelhandel"
~subject:"Markenartikel"
~subject:"Opinion"
~type_genre:"Book section"
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Einzelhandel
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Consumers
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Agrar- und Ernährungswirtschaft: regional vernetzt und global erfolgreich : 56. Jahrestagung der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e. V. vom 28. bis 30. September 2016
1
Consumer psychology in a social media world
1
Critical perspectives on diversity, equity, and inclusion in marketing
1
Customer relationship management and the social and semantic web : enabling cliens conexus
1
Die Landwirtschaft im Spiegel von Verbrauchern und Gesellschaft
1
Experiential marketing in an age of hyper-connectivity : navigating the customer experience journey
1
Handbook of research on consumer behavior change and data analytics in the socio-digital era
1
Innovation in advertising and branding communication
1
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
1
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
1
Marketing mit allen Sinnen : Chancen der multisensualen Kundenkommunikation
1
Organisatorische und technische Innovationen in der Landwirtschaft
1
Proceedings of the 15th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : November 29 - December 1, 2007, Vienna, Austria
1
Retail supply chain management : quantitative models and empirical studies
1
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
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Lifestyle fashion retailing in China : redesigning the consumer journey
Chen, Yini
;
Chi, Ting
- In:
Experiential marketing in an age of hyper-connectivity …
,
(pp. 57-84)
.
2022
Persistent link: https://www.econbiz.de/10013253360
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2
Young consumer vulnerability
Yang, Hsiao-Pei
;
Hong, Yiwen
;
Kasapi, Eleni
- In:
Critical perspectives on diversity, equity, and …
,
(pp. 154-176)
.
2022
Persistent link: https://www.econbiz.de/10013382325
Saved in:
3
Segmenting the retail customers : a multi-model approach of clustering in machine learning
Anifa, Mansurali
;
Jeyanthi, P. Mary
;
Hack-Polay, Dieu
; …
- In:
Handbook of research on consumer behavior change and …
,
(pp. 25-50)
.
2022
Persistent link: https://www.econbiz.de/10013334787
Saved in:
4
Communicating brand personality : research, challenges, and opportunities
Vinyals-Mirabent, Sara
;
Koch, Thomas
- In:
Innovation in advertising and branding communication
,
(pp. 27-47)
.
2021
Persistent link: https://www.econbiz.de/10012391580
Saved in:
5
Marketing strategy of electronic transaction services at an Indonesian retail company
Haikal
;
M. S. Mahrinasari
;
Hendrawaty, Ernie
- In:
The future opportunities and challenges of business in …
,
(pp. 20-23)
.
2020
Persistent link: https://www.econbiz.de/10012310675
Saved in:
6
Die Erweckung des Verbrauchers : zum Nutzen von Marken im Zeitalter digitaler Medien
Heun, Thomas
- In:
Marke und digitale Medien : der Wandel des …
,
(pp. 33-49)
.
2020
Persistent link: https://www.econbiz.de/10012292447
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7
Das Bild der Marken : die subjektive Wahrnehmung von Marken anhand der menschlichen Sinne
Behrens, Lisa
- In:
Marketing mit allen Sinnen : Chancen der multisensualen …
,
(pp. 5-45)
.
2020
Persistent link: https://www.econbiz.de/10012257532
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8
Luxury consumption, seen under a contemporary light
Webber, Jennifer
- In:
Luxus als Distinktionsstrategie : Kommunikation in der …
,
(pp. 83-94)
.
2018
Persistent link: https://www.econbiz.de/10012025080
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9
Die Wirkung von geführten Stallbesichtigungen auf Bürger - eine Fallstudie auf nordwestdeutschen Schweinemastbetrieben
Ermann, Manuel
;
Graskemper, Viktoria
;
Spiller, Achim
- In:
Agrar- und Ernährungswirtschaft: regional vernetzt und …
,
(pp. 45-56)
.
2017
Persistent link: https://www.econbiz.de/10011754580
Saved in:
10
Being a likeable braggart : how consumers use brand mentions for self-presentation on social media
Sekhon, Tejvir
;
Bickart, Barbara
;
Trudel, Remi
; …
- In:
Consumer psychology in a social media world
,
(pp. 23-39)
.
2016
Persistent link: https://www.econbiz.de/10011585809
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