Young consumer vulnerability
Year of publication: |
2022
|
---|---|
Authors: | Yang, Hsiao-Pei ; Hong, Yiwen ; Kasapi, Eleni |
Published in: |
Critical perspectives on diversity, equity, and inclusion in marketing. - Hershey, PA, USA : IGI Global, Business Science Reference, ISBN 978-1-6684-3590-8. - 2022, p. 154-176
|
Subject: | Marketing | Markenartikel | Brand | Verbraucher | Consumers | Jugendliche | Youth |
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