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~subject:"Einzelhandel"
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Search: person:"Steinhoff, Lena"
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Einzelhandel
Beziehungsmarketing
16
Relationship marketing
14
Consumer behaviour
6
Konsumentenverhalten
6
Kundenbindungsprogramm
6
Loyalty program
6
Customer value
4
Kundenwert
4
Betriebliche Wertschöpfung
3
Customer satisfaction
3
Experiment
3
Kundenzufriedenheit
3
Value creation
3
Data protection
2
Datenschutz
2
Dienstleistungsqualität
2
Impact assessment
2
Innovation
2
Kundentreue
2
Retail trade
2
Service quality
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Wirkungsanalyse
2
gratitude
2
relationship marketing
2
Austauschtheorie
1
B-to-B-Marketing
1
Big Data
1
Big data
1
Business-to-business marketing
1
Bystander effect
1
Co-creative encounters
1
Complementary service benefits
1
Customer inertia
1
Customer integration
1
Customer journey
1
Customer misbehavior
1
Customer relationship management
1
Customer relationship stages
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Customer service
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Steinhoff, Lena
2
Griffith, Denni Arli
1
Kim, Jisu J.
1
Kozlenkova, Irina V.
1
Martin, Kelly D.
1
Palmatier, Robert W.
1
Stewart, David W.
1
Walker, Beth A.
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Wang, Yonggui
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Weaven, Scott
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Weaven, Scott K.
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Journal of retailing
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
2
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Data privacy in retail
Martin, Kelly D.
;
Kim, Jisu J.
;
Palmatier, Robert W.
; …
- In:
Journal of retailing
96
(
2020
)
4
,
pp. 474-489
Persistent link: https://www.econbiz.de/10012495485
Saved in:
2
Online relationship marketing
Steinhoff, Lena
;
Griffith, Denni Arli
;
Weaven, Scott
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 369-393
Persistent link: https://www.econbiz.de/10012107007
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