Data privacy in retail
Year of publication: |
2020
|
---|---|
Authors: | Martin, Kelly D. ; Kim, Jisu J. ; Palmatier, Robert W. ; Steinhoff, Lena ; Stewart, David W. ; Walker, Beth A. ; Wang, Yonggui ; Weaven, Scott K. |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 96.2020, 4, p. 474-489
|
Subject: | Big data | Data privacy | Personalization | Privacy concerns | Privacy regulation | Datenschutz | Data protection | Einzelhandel | Retail trade | Big Data | Datensicherheit | Data security | Data Mining | Data mining |
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