Chanda, Ruby; Islam, Tajamul - In: Cogent business & management 11 (2024) 1, pp. 1-17
increase their video streaming and TV consumption. Against this milieu, this research article explores baby boomers … platforms. While the baby boomers generally report positive experiences, expectations revolve around refining the streaming … consumption of baby boomers in other cultural contexts, which might not be relevant to the Indian perspective as the behavior …