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~subject:"Electronic Commerce"
~subject:"Mobile communications"
~subject:"Pharmaceuticals"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Konferenzbeitrag"
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Electronic Commerce
Mobile communications
Pharmaceuticals
Direct marketing
551
Direktmarketing
548
Consumer behaviour
138
Konsumentenverhalten
138
Arzneimittel
110
Advertising effects
107
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107
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97
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97
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79
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79
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56
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54
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54
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direct marketing
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Aikin, Kathryn J.
5
Park, Jin Seong
5
Sullivan, Helen W.
5
Fogel, Joshua
4
Huh, Jisu
4
Mukherjee, Avinandan
4
Betts, Kevin R.
3
Limbu, Yam B.
3
Mackert, Michael
3
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2
Berndt, Ernst R.
2
Boudewyns, Vanessa
2
Good, Megan C.
2
Huhmann, Bruce A.
2
Joseph, Mathew
2
Ju, Ilwoo
2
Kalyanaram, Gurumurthy
2
Koku, Paul Sergius
2
Lee-Wingate, Sooyeon Nikki
2
Liu, Qiang
2
Myers, Susan D.
2
O'Donoghue, Amie C.
2
Palihawadana, Dayananda
2
Perri, Matthew
2
Reid, Leonard N.
2
Spake, Deborah F.
2
Stafford, Marla Royne
2
Taylor, Charles Raymond
2
Williams, Pamela A.
2
Willis, Erin
2
Xie, Ying
2
Ahn, Ho-Young Anthony
1
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1
Albaum, Gerald S.
1
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1
Alperstein, Neil M.
1
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1
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1
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Conference the Regulation of Medical Innovation and Pharmaceutical Markets <2001, Chicago, Ill.>
1
MacLean Center for Clinical Medical Ethics
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Health marketing quarterly
31
International journal of pharmaceutical and healthcare marketing : IJPHM
16
Journal of advertising research
6
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Journal of global marketing
4
Journal of targeting, measurement and analysis for marketing
4
International journal of advertising : the quarterly review of marketing communications
3
The journal of law & economics
3
International journal of pharmaceutical and healthcare marketing
2
International journal of technology marketing : IJTMkt
2
Journal of business ethics : JOBE
2
Journal of current issues and research in advertising : JCIRA
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of public policy & marketing
2
Marketing letters : a journal of research in marketing
2
Applied economics
1
Cogent business & management
1
Direct marketing : an international journal
1
Economic affairs : journal of the Institute of Economic Affairs
1
Electronic commerce research and applications
1
Frontiers in health policy research
1
Information economics and policy : IEP
1
International business and economics research journal
1
International journal of consumer studies
1
International journal of electronic business
1
International journal of health economics and management
1
International journal of industrial organization
1
International journal of internet marketing and advertising : IJIMA
1
International journal of nonprofit and voluntary sector marketing
1
International journal of production research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of agricultural and applied economics : JAEE
1
Journal of business & economics research
1
Journal of combinatorial optimization
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of economic behavior & organization : JEBO
1
Journal of economics & management strategy : JEMS
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ECONIS (ZBW)
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141
Demand effects of recent changes in prescription drug promotion
Rosenthal, Meredith B.
;
Berndt, Ernst R.
;
Donohue, Julie M.
- In:
Frontiers in health policy research
6
(
2003
),
pp. 1-26
Persistent link: https://www.econbiz.de/10001765893
Saved in:
142
The regulation of medical innovation and pharmaceutical markets : a conference ; [Conference the Regulation of Medical Innovation and Pharmaceutical Markets held at the University...
2003
Persistent link: https://www.econbiz.de/10001774978
Saved in:
143
Direct-consumer advertising and the demand for cholesterol-reducing drugs
Calfee, John Edward
;
Winston, Clifford
;
Stempski, Randolph
- In:
The journal of law & economics
45
(
2002
)
2,2
,
pp. 673-690
Persistent link: https://www.econbiz.de/10001780890
Saved in:
144
Deregulating direct-to-consumer marketing of prescription drugs : effects on prescription and over-the counter product sales
Ling, Davina C.
;
Berndt, Ernst R.
;
Kyle, Margaret K.
- In:
The journal of law & economics
45
(
2002
)
2,2
,
pp. 691-723
Persistent link: https://www.econbiz.de/10001780895
Saved in:
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