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~subject:"Electronic Commerce"
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Search: person:"Balasubramanian, Siva K."
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Electronic Commerce
Consumer behaviour
15
Konsumentenverhalten
13
Consumer/Household Economics
10
Food Consumption/Nutrition/Food Safety
10
USA
6
United States
6
Product Placement
5
Product placement
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Advertising effects
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Brand management
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Werbewirkung
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Willingness to pay
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genetically modified food
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Beziehungsmarketing
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Brand
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E-commerce
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Health Economics and Policy
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Markenartikel
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Markenführung
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Online retailing
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Online-Handel
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Relationship marketing
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Spyware
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Theorie
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Theory
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WTA
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WTP
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Zahlungsbereitschaftsanalyse
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contingent valuation
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endowment effect
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prospect theory
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Adware
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Brand image
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Comparison
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E-retailing
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Emotion
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Endowment addition
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Expected likelihood of product return
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Finland
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English
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Balasubramanian, Siva Kumar
3
Jiang, Pingjun
2
Hsu, Sonya H. Y.
1
Kulviwat, Songpol
1
Lambert, Zarrel V.
1
Thakur, Ramendra
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Electronic commerce research and applications
1
Journal of electronic commerce research : JECR
1
The journal of consumer marketing
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ECONIS (ZBW)
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An empirical comparison of market efficiency : electronic marketplaces vs. traditional retail formats
Jiang, Pingjun
;
Balasubramanian, Siva Kumar
- In:
Electronic commerce research and applications
13
(
2014
)
2
,
pp. 98-109
Persistent link: https://www.econbiz.de/10011348330
Saved in:
2
Consumers' value perceptions of e-customization : a model incorporating information framing and product type
Jiang, Pingjun
;
Balasubramanian, Siva Kumar
;
Lambert, …
- In:
The journal of consumer marketing
31
(
2014
)
1
,
pp. 54-67
Persistent link: https://www.econbiz.de/10010253990
Saved in:
3
Knowledge-base and online self-service
Hsu, Sonya H. Y.
;
Balasubramanian, Siva Kumar
;
Thakur, …
- In:
Journal of electronic commerce research : JECR
12
(
2011
)
2
,
pp. 133-151
Persistent link: https://www.econbiz.de/10009299530
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