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~subject:"Electronic Commerce"
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Search: person:"Carla, Ruiz Mafé"
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Electronic Commerce
Consumer behaviour
21
Konsumentenverhalten
21
Spain
13
Spanien
13
Social Web
10
Social web
10
Internet marketing
8
Online retailing
8
Online-Handel
8
Online-Marketing
8
Beziehungsmarketing
7
Brand management
7
Markenführung
7
Relationship marketing
7
Viral marketing
6
Virales Marketing
6
E-commerce
5
Emotion
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Airline
4
Customer satisfaction
4
Fluggesellschaft
4
Internet
4
Kundenzufriedenheit
4
Media industries
4
Mediensektor
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Online reviews
4
Social relations
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Soziale Beziehungen
4
Advertising effects
3
Brand image
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Cause-Related Marketing
3
Cause-related marketing
3
Confidence
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Emotions
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Markenimage
3
Marketing management
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Marketingmanagement
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Mobile communications
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Mobilkommunikation
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Ruiz Mafe, Carla
4
Bigné Alcañiz, J. Enrique
2
Sanz Blas, Silvia
2
Aldás-Manzano, Joaquín
1
Andreu, Luisa
1
Andreu-Simó, Luisa
1
Hernández Ortega, Blanca
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Pérez Perez, Isabel
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Global consumer behavior
1
International journal of electronic business
1
Journal of air transport management
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The service industries journal
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ECONIS (ZBW)
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1
Key drivers of services website loyalty
Sanz Blas, Silvia
;
Ruiz Mafe, Carla
;
Pérez Perez, Isabel
- In:
The service industries journal
34
(
2014
)
5
,
pp. 455-475
Persistent link: https://www.econbiz.de/10010379358
Saved in:
2
Business-to-business e-commerce adoption and perceived benefits : evidence from small and medium Spanish enterprises
Bigné Alcañiz, J. Enrique
;
Aldás-Manzano, Joaquín
; …
- In:
International journal of electronic business
7
(
2009
)
6
,
pp. 599-624
Persistent link: https://www.econbiz.de/10003916885
Saved in:
3
How motivation, opportunity and ability can drive online airline ticket purchases
Bigné Alcañiz, J. Enrique
;
Hernández Ortega, Blanca
; …
- In:
Journal of air transport management
16
(
2010
)
6
,
pp. 346-349
Persistent link: https://www.econbiz.de/10008658874
Saved in:
4
Consumer shopping behavior online : the case of Spanish web users
Ruiz Mafe, Carla
;
Sanz Blas, Silvia
- In:
Global consumer behavior
,
(pp. 147-173)
.
2007
Persistent link: https://www.econbiz.de/10003502493
Saved in:
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