How motivation, opportunity and ability can drive online airline ticket purchases
Year of publication: |
2010
|
---|---|
Authors: | Bigné Alcañiz, J. Enrique ; Hernández Ortega, Blanca ; Ruiz Mafe, Carla ; Andreu, Luisa |
Published in: |
Journal of air transport management. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6997, ZDB-ID 1208154-1. - Vol. 16.2010, 6, p. 346-349
|
Subject: | Fluggesellschaft | Airline | Online-Buchungssystem | Online booking system | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour |
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