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Electronic Commerce
Beziehungsmarketing
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Consumer behaviour
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Customer satisfaction
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E-commerce
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Konsumentenverhalten
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Kundenzufriedenheit
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Online retailing
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Online-Handel
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Relationship marketing
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Viral marketing
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Virales Marketing
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customer loyalty
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eWOM
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electronic word-of-mouth
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mediating effects
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perceived risk-value model
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quality-satisfaction-loyalty chain
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Lin, Mei-Ju
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Wang, Wei-Tsong
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Journal of organizational computing and electronic commerce
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Examining e-commerce customer satisfaction and loyalty : an integrated quality-risk-value perspective
Lin, Mei-Ju
;
Wang, Wei-Tsong
- In:
Journal of organizational computing and electronic commerce
25
(
2015
)
4
,
pp. 379-401
Persistent link: https://www.econbiz.de/10011398662
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