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~subject:"Electronic Commerce"
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Electronic Commerce
Direktmarketing
1,920
Direct marketing
1,468
Deutschland
353
Germany
327
Consumer behaviour
255
Konsumentenverhalten
255
Theorie
193
Theory
192
Beziehungsmarketing
174
Online-Marketing
173
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172
Advertising effects
167
Werbewirkung
167
Internet marketing
162
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146
Werbung
145
Advertising
143
Marketingmanagement
143
Arzneimittel
141
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141
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140
United States
140
Marketing
112
Pharmaceutical industry
77
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77
Internet
66
Distribution channel
58
Vertriebsweg
58
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52
E-Mail
47
Zielgruppe
46
Bank
45
Marktforschung
45
Kundenmanagement
44
Social Web
43
Social web
43
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42
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41
Mobile marketing
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Bliemel, Friedhelm
5
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4
Theobald, Axel
4
Alioski, Adrian
3
Fassott, Georg
3
Ehret, Michael
2
Pülz, Michael
2
Quade, Michael
2
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2
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2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Donkor, Paul Owusu
1
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1
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1
Elkelä, Kari
1
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1
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1
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1
Gasch, Stéphane
1
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1
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1
Guo, Xiaolong
1
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Bundesverband Digitale Wirtschaft
1
Deutscher Direktmarketing-Verband
1
Direct Marketing Association
1
Federation of European Direct Marketing
1
Industrie-Kontakt-Seminar <33, 1999, Kaiserslautern>
1
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Arbeitsbericht ... des Competence Center E-Business Basel
6
Arbeitsberichte der Hochschule für Wirtschaft FHNW
6
Aktuelle Fragen in der Versicherungswirtschaft : mit Beiträgen zu den Themen - Zukunftsfragen der deutschen Lebensversicherungswirtschaft - Kapitalanlagerisiken im langfristigen Geschäft - Fondsmodelle in der GKV - Wertorientierte Steuerung in der Rückversicherung - Chancen und Perspektiven...
2
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
2
Springer eBook Collection / Business and Economics
2
Digital innovations, business and society in Africa : new frontiers and a shared strategic vision
1
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
1
E-commerce in the Asian context : selected case studies
1
Europäische Hochschulschriften / 5
1
Gabler-Edition Wissenschaft / Business-to-Business-Marketing
1
Handbook of research on business model innovation through disruption and digitalization
1
Health marketing quarterly
1
International journal of consumer studies
1
International journal of electronic business
1
International journal of internet marketing and advertising : IJIMA
1
International journal of production research
1
International journal of technology marketing : IJTMkt
1
Journal of agricultural and applied economics : JAEE
1
Journal of business & economics research
1
Journal of combinatorial optimization
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of economics & management strategy : JEMS
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of fashion marketing and management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international trade & commerce
1
Journal of marketing
1
Journal of organizational computing and electronic commerce
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of the Operational Research Society
1
Kaiserslauterer Schriftenreihe Marketing
1
Managing business in a multi-channel world : success factors for e-business
1
Managing in the information economy : current research issues
1
Manufacturing & service operations management : M & SOM
1
Markt- und werteorientierte Unternehmensführung
1
Regulatory and economic challenges in the postal and delivery sector
1
SMEs in the digital era : opportunities and challenges of the digital single market
1
Schriften zum Mobile Commerce und zur Mobilkommunikation
1
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
1
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ECONIS (ZBW)
59
USB Cologne (EcoSocSci)
13
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1
The evolving direct-to-consumer retail model : a review and research agenda
McKee, Samantha
;
Sands, Sean
;
Pallant, Jason Ian
; …
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2816-2842
Persistent link: https://www.econbiz.de/10014427405
Saved in:
2
Simplifying the formation of companies in light of Digitalization Directive 2019/1151 : an analysis of benefits and risks
Carbonara, Umberto Michele
- In:
SMEs in the digital era : opportunities and challenges …
,
(pp. 224-242)
.
2023
Persistent link: https://www.econbiz.de/10014329119
Saved in:
3
Direct-to-consumer eCommerce (D2C) business model : the dilemma of getting it right
Sharma, Neha
;
Dutta, Nirankush
- In:
Handbook of research on business model innovation …
,
(pp. 275-296)
.
2023
Persistent link: https://www.econbiz.de/10014281852
Saved in:
4
Online sales : a direct marketing opportunity for rural farms?
O'Hara, Jeffrey K.
;
Low, Sarah A.
- In:
Journal of agricultural and applied economics : JAEE
52
(
2020
)
2
,
pp. 222-239
Persistent link: https://www.econbiz.de/10012268967
Saved in:
5
Thirty-four years of online pharmaceutical marketing research : a bibliometric analysis
Boateng, Sheena Lovia
;
Donkor, Paul Owusu
- In:
Digital innovations, business and society in Africa : …
,
(pp. 165-190)
.
2022
Persistent link: https://www.econbiz.de/10012821149
Saved in:
6
Direct-to-consumer prescription medication advertisements and use of different types of media
Fogel, Joshua
;
Herzog, Rivka
- In:
Journal of electronic commerce in organizations : the …
18
(
2020
)
4
,
pp. 51-72
Persistent link: https://www.econbiz.de/10012427422
Saved in:
7
Dual-channel decision in a shopping complex when considering consumer channel preference
Yu, Yugang
;
Sun, Libo
;
Guo, Xiaolong
- In:
Journal of the Operational Research Society
71
(
2020
)
10
,
pp. 1638-1656
Persistent link: https://www.econbiz.de/10012314371
Saved in:
8
A local seller's app channel strategy concerning delivery
Tao, Zhiying
;
Gou, Qinglong
;
Zhang, Juzhi
- In:
International journal of production research
58
(
2020
)
1
,
pp. 220-255
Persistent link: https://www.econbiz.de/10012193955
Saved in:
9
Consumer trust in internet marketing and direct selling in China
Poon, Patrick
;
Albaum, Gerald S.
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
3
,
pp. 216-232
Persistent link: https://www.econbiz.de/10012181027
Saved in:
10
Asking a doctor versus referring to the Internet : a comparison study on consumers' reactions to DTC (direct-to-consumer) prescription drug advertising
Jiang, Pingjun
- In:
Health marketing quarterly
35
(
2018
)
3
,
pp. 209-226
Persistent link: https://www.econbiz.de/10011979383
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