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International marketing review
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Online movie ratings : a cross-cultural, emerging Asian markets perspective
Keh, Hean Tat
;
Ji, Wenbo
;
Wang, Xia
;
Sy-Changco, Joseph A.
- In:
International marketing review
32
(
2015
)
3/4
,
pp. 366-388
Persistent link: https://www.econbiz.de/10011342722
Saved in:
2
Buying less, more often : an evaluation of sachet marketing strategy in an emerging market
Singh, Ramendra
;
Ang, Rodolfo P.
;
Sy-changco, Joseph A.
- In:
The marketing review
9
(
2009
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10003819080
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