Online movie ratings : a cross-cultural, emerging Asian markets perspective
Hean Tat Keh; Wenbo Ji; Xia Wang; Joseph A. Sy-Changco; Ramendra Singh
| Year of publication: |
2015
|
|---|---|
| Authors: | Keh, Hean Tat ; Ji, Wenbo ; Wang, Xia ; Sy-Changco, Joseph A. ; Singh, Ramendra |
| Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 32.2015, 3/4, p. 366-388
|
| Subject: | Consumer behaviour | Service industries | Cross-cultural studies | Emerging markets | Cultural values | Online ratings | Movie consumption | Cross-cultural experiments | Konsumentenverhalten | Kulturelle Identität | Cultural identity | Filmwirtschaft | Film industry | Schwellenländer | Emerging economies | Interkulturelles Management | Cross-cultural management | Internationales Marketing | International marketing | Asien | Asia | Vergleich | Comparison | Südkorea | South Korea |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011342722