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~subject:"Emotion"
~subject:"Germany"
~subject:"Job satisfaction"
~subject:"Werbung"
~type_genre:"Aufsatz in Zeitschrift"
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Emotion
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Humor
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Advertising effects
86
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86
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54
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Yoon, Hye Jin
9
Eisend, Martin
7
Gulas, Charles S.
3
Oikarinen, Eeva-Liisa
3
Weinberger, Marc G.
3
Ayoun, Baker
2
Berthon, Pierre R.
2
Chen, Han
2
Crawford, Heather J.
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Gregory, Gary D.
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International journal of advertising : the quarterly review of marketing communications
9
International journal of advertising : the review of marketing communications
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4
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of business and psychology
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of leadership & organizational studies : JLOS
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Journal of retailing and consumer services
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Marketing intelligence & planning
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Psychology & marketing
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AMS review : official publication of the Academy of Marketing Science
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Asia-Pacific journal of business administration
1
Asian business & management
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Australasian marketing journal
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Corporate reputation review
1
European journal of marketing : EJM
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Group & organization management : an international journal
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Health marketing quarterly
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Human relations
1
International business and economics research journal
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International journal of consumer studies
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International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of technology management : IJTM
1
International marketing review
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International review on public and non-profit marketing
1
Journal of business communication : JBC
1
Journal of business ethics : JBE
1
Journal of consumer behaviour
1
Journal of consumer behaviour : an international research review
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Journal of euromarketing
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Journal of historical research in marketing
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of internet commerce
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Journal of management & organization : JMO
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ECONIS (ZBW)
90
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1
The influence of humor in advertising : explaining the effects of humor in two-sided messsages
Eisend, Martin
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 962-973
Persistent link: https://www.econbiz.de/10013186896
Saved in:
2
Using humor to increase COVID-19 vaccination intention for the unvaccinated : the moderating role of trust in government
Yoon, Hye Jin
;
Lee, Jongmin
;
Han, Jeong Yeob
;
Ko, Youngjee
- In:
Journal of consumer behaviour
22
(
2023
)
5
,
pp. 1084-1095
Persistent link: https://www.econbiz.de/10014380352
Saved in:
3
Laughing in the face of embarrassment : humorous marketing messages, excitement, and embarrassing products in retail
Barney, Christian
;
Esmark Jones, Carol L.
- In:
Psychology & marketing
40
(
2023
)
5
,
pp. 979-994
Persistent link: https://www.econbiz.de/10014290874
Saved in:
4
Fear vs humor appeals : a comparative study of children's responses to anti-smoking advertisements
Nicolini, Valentina
;
Cassia, Fabio
- In:
Asia-Pacific journal of business administration
14
(
2022
)
2
,
pp. 166-184
Persistent link: https://www.econbiz.de/10013287990
Saved in:
5
How to craft humorous advertisements across diverse cultures? : multi-country insights from Brazilian, Chinese and American consumers
Zhu, Ying
;
Wang, Valerie Lynette
;
Wang, Yong Jian
;
Wei, …
- In:
International journal of consumer studies
46
(
2022
)
3
,
pp. 716-730
Persistent link: https://www.econbiz.de/10013176901
Saved in:
6
Exploring the influence mechanism of chatbot-expressed humor on service satisfaction in online customer service
Xie, Yuguang
;
Liang, Changyong
;
Zhou, Peiyu
;
Jiang, Li
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014460852
Saved in:
7
Leader humor and employee creativity : a model integrating pragmatic and affective roles
Hu, Wenan
;
Luo, Jinlian
- In:
Asian business & management
22
(
2023
)
2
,
pp. 509-528
Persistent link: https://www.econbiz.de/10014327565
Saved in:
8
Will humor increase the effectiveness of human papillomavirus (HPV) advertising? : exploring the role of humor, STD information, and knowledge
Yoon, Hye Jin
;
Kim, Eunjin
;
Choi, Sung In
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 491-509
Persistent link: https://www.econbiz.de/10014321983
Saved in:
9
Using different advertising humor appeals to generate firm-level warmth and competence impressions
Hoang, Chi
;
Knöferle, Klemens
;
Warlop, Luk
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 741-759
Persistent link: https://www.econbiz.de/10014451245
Saved in:
10
Exploring job resources as predictors of employees' effective coping with job stress
Zampetakis, Leonidas A.
;
Gkorezis, Panagiotis
- In:
Personnel review
52
(
2023
)
7
,
pp. 1791-1806
Persistent link: https://www.econbiz.de/10014381279
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