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~subject:"Emotion"
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Search: person:"Hassan, Louise M."
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Hassan, Louise M.
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European journal of marketing
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Examining the effect of group prototypes and divergent strength of identification on the effectiveness of identity appeals
McGowan, Miriam
;
Hassan, Louise
;
Shiu, Edward
- In:
European journal of marketing
56
(
2022
)
3
,
pp. 817-839
Persistent link: https://www.econbiz.de/10013173449
Saved in:
2
Emotions, store-environmental cues, store-choice criteria, and marketing outcomes
Walsh, Gianfranco
;
Shiu, Edward
;
Hassan, Louise M.
; …
- In:
Journal of business research : JBR
64
(
2011
)
7
,
pp. 737-744
Persistent link: https://www.econbiz.de/10009151701
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