Emotions, store-environmental cues, store-choice criteria, and marketing outcomes
Year of publication: |
2011
|
---|---|
Authors: | Walsh, Gianfranco ; Shiu, Edward ; Hassan, Louise M. ; Michaelidou, Nina ; Beatty, Sharon E. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 64.2011, 7, p. 737-744
|
Subject: | Emotion | Konsumentenverhalten | Consumer behaviour |
-
Living positive experiences in store : how it influences shopping experience value and satisfaction?
Cachero-MartÃnez, Silvia, (2017)
-
More than a feeling : emotional contagion effects in persuasive communication
Hasford, Jonathan, (2015)
-
Kumar, Praveen, (2014)
- More ...
-
Emotions, store-environmental cues, store-choice criteria, and marketing outcomes
Walsh, Gianfranco, (2011)
-
Demarketing tobacco through governmental policies : the 4Ps revisited
Shiu, Edward, (2009)
-
Walsh, Gianfranco, (2010)
- More ...