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~subject:"Emotion"
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Emotion
Internal communication
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Interne Kommunikation
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Communication
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Gesundheitsvorsorge
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Guilt
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Health communications
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Gesundheit
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Kulturelle Identität
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Personal cultural orientation
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Self-conscious emotion
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Self-construal
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behaviour change
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health communications
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scaling
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social entrepreneurs
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Chan, Eugene Y.
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Hoang Sinh Nguyen
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Jayne, Krisjanous
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Laufer, Daniel
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Septianto, Felix
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Australasian marketing journal
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Journal of business research : JBR
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ECONIS (ZBW)
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1
Self-construals and
health
communications
: the persuasive roles of guilt and shame
Chan, Eugene Y.
;
Septianto, Felix
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535965
Saved in:
2
The effectiveness of guilt and shame appeals on
health
communications
: the moderating role of self-construal and personal cultural orientation
Hoang Sinh Nguyen
;
Laufer, Daniel
;
Jayne, Krisjanous
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 310-324
Persistent link: https://www.econbiz.de/10012429473
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