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~subject:"Energiewirtschaft"
~subject:"Hotellerie"
~type_genre:"Conference paper"
~type_genre:"Fallstudie"
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Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
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Journal of business strategy
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If InterContinental were a sound ... : what would it be?
Spencer, Michael
- In:
Journal of business strategy
31
(
2010
)
4
,
pp. 39-46
Persistent link: https://www.econbiz.de/10003991809
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2
The Sound of Vattenfall : ein Markenversprechen wird vertont
Nerpin, Stefan
;
Veit, Richard
;
Heller, Milo
- In:
Audio-Branding : Entwicklung, Anwendung, Wirkung …
,
(pp. 266-278)
.
2007
Persistent link: https://www.econbiz.de/10003731756
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