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The role of package colour in influencing purchase intent of bottled water : implications for SMEs and entrepreneurs
Beneke, Justin
;
Mathews, Ozayr
;
Munthree, Travys
; …
- In:
Journal of research in marketing and entrepreneurship : JRME
17
(
2015
)
2
,
pp. 165-192
Persistent link: https://www.econbiz.de/10011439560
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