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Entscheidung
Consumer behaviour
66
Konsumentenverhalten
66
variety seeking
38
Variety seeking
22
Beziehungsmarketing
14
Relationship marketing
14
Variety-seeking
14
variety-seeking
11
Product differentiation
10
Produktdifferenzierung
10
Theorie
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Theory
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Holiday behaviour
8
Urlaubsverhalten
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Customer satisfaction
7
Dienstleistungsqualität
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Kundenzufriedenheit
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Service quality
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Brand
6
Decision
6
Einzelhandel
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Experiment
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Markenartikel
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Online retailing
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Online-Handel
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Brand management
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India
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Indien
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Markenführung
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Pricing strategy
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brand choice
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habit formation
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Etkin, Jordan
1
Feinberg, Fred M.
1
Fernandes, Daniel
1
Keller, L. R.
1
Kim, Jae-Eun
1
Kim, Jungkeun
1
Kim, Peter Beomcheol
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Salisbury, Linda Court
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Sarin, Rakesh
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Sharma, Arun
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Ying, Yuanping
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Decision analysis : a journal of the Institute for Operations Research and the Management Sciences, INFORMS
1
International journal of consumer studies
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research : JMR
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
6
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1
Charting the evolution of research on the paradoxes in consumer choice : systematic review and future research agenda
Sharma, Arun
;
Sharma, Manisha
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014465875
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2
Different or similar choices : the effect of decision framing on
variety
seeking
in travel bundle packages
Kim, Jungkeun
;
Kim, Peter Beomcheol
;
Kim, Jae-Eun
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
1
,
pp. 99-115
Persistent link: https://www.econbiz.de/10011915341
Saved in:
3
When random assigment is not enough : accounting
Feinberg, Fred M.
;
Salisbury, Linda Court
;
Ying, Yuanping
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
6
,
pp. 976-994
Persistent link: https://www.econbiz.de/10011617492
Saved in:
4
Choosing variety for joint consumption
Etkin, Jordan
- In:
Journal of marketing research : JMR
53
(
2016
)
6
,
pp. 1019-1033
Persistent link: https://www.econbiz.de/10011648433
Saved in:
5
The 1/N rule revisited : heterogeneity in the naïve diversification bias
Fernandes, Daniel
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 310-313
Persistent link: https://www.econbiz.de/10009779951
Saved in:
6
Group decisions, preference elicitation, experienced utility, survival probabilities, and portfolio value of information
Sarin, Rakesh
;
Keller, L. R.
- In:
Decision analysis : a journal of the Institute for …
10
(
2013
)
2
,
pp. 99-102
Persistent link: https://www.econbiz.de/10009761149
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