Charting the evolution of research on the paradoxes in consumer choice : systematic review and future research agenda
Year of publication: |
2024
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Authors: | Sharma, Arun ; Sharma, Manisha |
Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 48.2024, 1, Art.-No. e12996, p. 1-16
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Subject: | systematic literature review | choice overload | paradoxes in consumer choice | rational choice | variety-seeking | Konsumentenverhalten | Consumer behaviour | Bibliometrie | Bibliometrics | Entscheidung | Decision |
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