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When 1 + 1 > 2 : how investors react to new product releases announced concurrently with other corporate news
Warren, Nooshin L.
;
Sorescu, Alina
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 64-82
Persistent link: https://www.econbiz.de/10011697512
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2
Interpreting the stock returns to
new
product
announcements
: how the past shapes investors' expectations of the future
Warren, Nooshin L.
;
Sorescu, Alina
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 799-815
Persistent link: https://www.econbiz.de/10011762839
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