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~subject:"Erfolgsfaktor"
~subject:"Kundenmanagement"
~subject:"Marketing management"
~type_genre:"Collection of articles written by one author"
~type_genre:"Fallstudie"
~type_genre:"Übersichtsarbeit"
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Erfolgsfaktor
Kundenmanagement
Marketing management
Beziehungsmarketing
516
Relationship marketing
516
Deutschland
154
Germany
154
Theorie
79
Theory
79
Marketingmanagement
49
Lieferantenmanagement
44
Supplier relationship management
44
Social Web
38
Social web
38
Consumer behaviour
35
Konsumentenverhalten
35
Marketing
35
Customer satisfaction
32
Kundenzufriedenheit
32
USA
31
United States
31
Innovationsmanagement
29
Innovation management
28
Dienstleistungsqualität
26
Service quality
26
Strategisches Management
26
Beziehungsmanagement
25
Unternehmen
25
Kundenbindung
23
Kundenwert
23
Success factor
23
Kundenorientierung
22
Prozessmanagement
22
Strategic management
22
Brand management
21
Customer value
21
Markenführung
21
Business process management
20
Customer service
20
Kundenservice
20
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Free
8
Undetermined
4
Type of publication
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Book / Working Paper
98
Article
27
Type of publication (narrower categories)
All
Collection of articles written by one author
Fallstudie
Übersichtsarbeit
Article in journal
1,140
Aufsatz in Zeitschrift
1,140
Hochschulschrift
582
Thesis
451
Aufsatz im Buch
314
Book section
314
Collection of articles of several authors
195
Sammelwerk
195
Aufsatzsammlung
172
Dissertation u.a. Prüfungsschriften
159
Graue Literatur
152
Non-commercial literature
152
Ratgeber
122
Guidebook
112
Case study
106
Lehrbuch
79
Arbeitspapier
69
Working Paper
69
Textbook
67
Handbook
62
Handbuch
62
Bibliografie enthalten
61
Bibliography included
61
Konferenzschrift
34
Sammlung
17
Conference proceedings
14
Festschrift
13
Glossar enthalten
12
Glossary included
12
Fallstudiensammlung
11
Bibliografie
8
Conference paper
8
Konferenzbeitrag
8
Reprint
8
Bibliographie
6
Elektronischer Datenträger
6
Interview
4
Accompanied by computer file
3
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German
72
English
56
Spanish
1
Author
All
Bruhn, Manfred
6
Hollensen, Svend
4
Homburg, Christian
4
Belz, Christian
2
Bieger, Thomas
2
Bjerre, Mogens
2
Brennan, Ross
2
Canning, Louise
2
Hougaard, Søren
2
Kreutzer, Ralf T.
2
McDowell, Raymond
2
Meffert, Heribert
2
Opresnik, Marc Oliver
2
Riekhof, Hans-Christian
2
Schaller, Christian
2
Töpfer, Armin
2
Wiedmann, Klaus-Peter
2
Ackermann, Walter
1
Ahlert, Martin
1
Ajami, Riad A.
1
Albers, Sönke
1
Alt, Rainer
1
Ammann, Verena
1
Anda, Béla
1
Askari, Narges
1
Aßmann, Jörg
1
Backhaus, Klaus
1
Barwitz, Niklas
1
Bauer, Hans H.
1
Bauer, Michael Johannes
1
Baumann, Dominic
1
Baumgärtner, Armin
1
Bollwitt, Rebecca
1
Braun, Gabriele
1
Breitner, Michael H.
1
Bromberger, Jörg
1
Brunner, Felix
1
Brunner, Jean-Claude
1
Butow, Eric
1
Carù, Antonella
1
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Institution
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Gottfried Wilhelm Leibniz Universität Hannover
2
Springer Fachmedien Wiesbaden
1
Springer-Verlag GmbH
1
Universität St. Gallen / Institut für Marketing
1
Universität Stuttgart
1
Verlag Dr. Kovač
1
Published in...
All
Gabler Edition Wissenschaft
6
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
3
Europäische Hochschulschriften / 5
2
Redline Wirtschaft
2
AMS - advanced marketing series
1
Acta Universitatis Oeconomicae Helsingiensis / A
1
Always learning
1
Basler Schriften zum Marketing
1
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
1
Digital Controlling & Simple Finance : die Zukunft der Unternehmenssteuerung
1
Digitale Fachbibliothek
1
Diversity in European marketing : text and cases
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
1
Fachkompetenz
1
Fundierte Forschungsergebnisse für erfolgreiches Marketing im Internet für Entwickler und Entscheider
1
Gabler Edition Wissenschaft / Forum Marketing
1
Gabler Edition Wissenschaft / Kundenmanagement & Electronic Commerce
1
Gabler Research
1
Gabler-Edition Wissenschaft / Business-to-Business-Marketing
1
Global business and organizational excellence : a review of research & best practices
1
HMD : Praxis der Wirtschaftsinformatik
1
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Interaktives Marketing
1
International journal of electronic business
1
International journal of electronic customer relationship management : IJECRM
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of management & enterprise development : IJMED
1
International journal of quality and service sciences
1
Internet economics
1
Journal of business strategy
1
Journal of marketing management : MM
1
Journal of small business and enterprise development
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
Market orientation : transforming food and agribusiness around the customer
1
Marketing mix decisions : new perspectives and practices
1
Markt-Management
1
Marktorientiertes Management
1
Nuevos emprendedores
1
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ECONIS (ZBW)
125
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1
The role of corporate sustainability and digitalization in
customer
relationship
management
Pfleger, Regina
-
2017
Persistent link: https://www.econbiz.de/10011632183
Saved in:
2
How to create successful customer experiences? : an empirical investigation of drivers and outcomes and the development of a practical-oriented measurement concept
Labenz, Franziska
-
2019
Persistent link: https://www.econbiz.de/10012019951
Saved in:
3
Social
Customer
Relationship
Management
: Grundlagen, Anwendungen und Technologien
Alt, Rainer
;
Reinhold, Olaf
-
2016
Persistent link: https://www.econbiz.de/10011531859
Saved in:
4
Three Essays on the marketing of innovations : community collaboration, strategy at product launch, and customers’ post-adoption experience of really new products
Nagel, Christian Siegfried Anton
-
2017
Persistent link: https://www.econbiz.de/10011737442
Saved in:
5
Datenqualität von Big Data als Erfolgsfaktor im
Customer
Relationship
Management
Klier, Mathias
;
Heinrich, Bernd
- In:
Digital Controlling & Simple Finance : die Zukunft der …
,
(pp. 13-24)
.
2016
Persistent link: https://www.econbiz.de/10011544780
Saved in:
6
Kooperatives
Customer
Relationship
Management
: Fallstudien und Informationssystemarchitektur in Finanzdienstleistungsnetzwerken
Geib, Malte
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003255153
Saved in:
7
Customer-to-
customer
relationship
management
(CCRM) : how marketers can successfully engage consumers online
Kim, Molan
;
Thompson, Scott A.
- In:
Strong brands, strong relationships
,
(pp. 185-200)
.
2015
Persistent link: https://www.econbiz.de/10011313571
Saved in:
8
Are you talking to me? : addressing consumers in a globalised world
Lenoir, Anne-Sophie Irène Andrée
-
2015
Persistent link: https://www.econbiz.de/10011406504
Saved in:
9
The impact of advisors on clients and vendors in information technology outsourcing projects
Linden, Peter Robert
-
2019
Persistent link: https://www.econbiz.de/10012022098
Saved in:
10
Reifegradmodell zur digitalen Kundeninteraktion im Internet
Jüngst, Johannes
-
2016
Persistent link: https://www.econbiz.de/10011550237
Saved in:
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