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Erfolgsfaktor
Relationship marketing
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Customer value
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1977-1989
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Bejou, David
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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USB Cologne (EcoSocSci)
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Customer lifetime value : reshaping the way we manage to maximize profits
Bejou, David
(
contributor
)
- In:
Journal of relationship marketing : innovations & …
Vol. 5, nr. 2/3
(
2006
)
Persistent link: https://www.econbiz.de/10004925840
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