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Estimation
Konsumentenverhalten
14
Consumer behaviour
13
Kundenzufriedenheit
11
Beziehungsmarketing
10
Customer satisfaction
10
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10
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9
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Paulssen, Marcel
7
Bagozzi, Richard P.
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Fournier, Susan
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Birk, Matthias M.
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Betriebswirtschaftliche Diskussionsbeiträge
5
Gabler Edition Wissenschaft
1
Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
1
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ECONIS (ZBW)
7
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1
Customer coping in response to relationship transgressions : an attachment theoretic approach
Paulssen, Marcel
;
Bagozzi, Richard P.
-
2007
Persistent link: https://www.econbiz.de/10003530374
Saved in:
2
Attachment security and the strength of commercial relationships : a longitudinal study
Paulssen, Marcel
;
Fournier, Susan
-
2007
Persistent link: https://www.econbiz.de/10003530381
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3
Consideration sets as goal-derived categories : an application to market structuring
Paulssen, Marcel
;
Bagozzi, Richard P.
;
Birk, Matthias M.
-
2005
Persistent link: https://www.econbiz.de/10003278373
Saved in:
4
Konsumentenheterogenität im Beziehungsmarketing : ein bindungstheoretischer Ansatz
Paulssen, Marcel
;
Fournier, Susan
- In:
Quantitative Marketingforschung in Deutschland : …
,
(pp. 197-221)
.
2005
Persistent link: https://www.econbiz.de/10003289260
Saved in:
5
Embedded business-to-business relationships
Paulssen, Marcel
-
2004
Persistent link: https://www.econbiz.de/10002129366
Saved in:
6
Attachment styles in business-to-business relationships
Paulssen, Marcel
-
2004
Persistent link: https://www.econbiz.de/10002409172
Saved in:
7
Individual goal hierarchies as antecedents of market structure
Paulssen, Marcel
-
2000
Persistent link: https://www.econbiz.de/10001480795
Saved in:
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