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~subject:"Ethics"
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Ethics
Markenführung
16,978
Brand management
16,975
Markenimage
10,833
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10,629
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10,065
Consumer behaviour
10,057
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9,131
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7,871
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3,063
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3,061
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2,224
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2,056
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966
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942
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German
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Khosrowpour, Mehdi
3
Bagozzi, Richard P.
2
Blumberg, Martin
2
Brunk, Katja H.
2
Conrad, Christian
2
Rindell, Anne
2
Strandvik, Tore
2
Winterich, Karen Page
2
Abdullahi, Shafiu Ibrahim
1
Aitken, Robert
1
Akhtar, Pervaiz
1
Alajoutsijärvi, Kimmo
1
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1
Allard, Thomas
1
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1
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1
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1
Arli, Denni
1
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1
Bajdak, Andrzej
1
Bang, Nguyen
1
Bezençon, Valéry
1
Bian, Xuemei
1
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1
Bonet Fernandez, Dominique
1
Caccamo, James F.
1
Campelo, Adriana
1
Carmon, Ziv
1
Chang, Alan
1
Chang, Chingching
1
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1
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1
Choi, Woo Jin
1
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1
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1
Confente, Ilenia
1
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1
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1
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1
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Journal of business ethics : JOBE
9
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6
Critical explorations
3
The journal of product & brand management
3
European journal of marketing
2
European journal of marketing : EJM
2
Journal of business ethics : JBE
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of retailing and consumer services
2
Markenführung vor drei großen Herausforderungen : Markendialog, Februar 2012
2
Organization : the critical journal of organization, theory and society
2
Scandinavian journal of management
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Annals in social responsibility : ASR
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
Corporate communications : an international journal
1
Ethical branding and marketing : cases and lessons
1
Harvard Business School Strategy Unit Working Paper
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of islamic marketing and branding
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Islamic marketing : JIMA
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of global fashion marketing : JGfM
1
Journal of marketing
1
Journal of promotion management : JPM
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing letters : a journal of research in marketing
1
Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
1
Revue Gestion 2000 : management & prospective
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
Studia ekonomiczne : zeszyty naukowe Uniwersytetu Ekonomicznego w Katowicach
1
Studie / Brands & Values GmbH
1
The Routledge companion to advertising and promotional culture
1
The SAGE handbook of marketing ethics
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
71
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1
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
2
When brands behave badly : signaling and spillover effects of unethical behavior in the context of triple bottom line sustainability
Nichols, Bridget Satinover
;
Kirchoff, Jon Frederick
; …
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 908-926
Persistent link: https://www.econbiz.de/10014315465
Saved in:
3
Consumers' responses to moral controversies of religiously positioned brands : the effects of religiosity on brand loyalty
Chowdhury, Rafi M. M. I.
;
Arli, Denni
;
Septianto, Felix
- In:
European journal of marketing
56
(
2022
)
5
,
pp. 1398-1433
Persistent link: https://www.econbiz.de/10013350967
Saved in:
4
How do moral judgment and saving face interact with positive word-of-mouth regarding counterfeit luxury consumption?
Kim, Changju
;
Kikumori, Mai
;
Kim, Aekyoung
;
Kim, Jungkeun
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
2
,
pp. 253-269
Persistent link: https://www.econbiz.de/10014530031
Saved in:
5
Consequences of moral transgressions : how regulatory focus orientation motivates or hinders moral decoupling
Cowan, Kirsten
;
Yazdanparast, Atefeh
- In:
Journal of business ethics : JBE
170
(
2021
)
1
,
pp. 115-132
Persistent link: https://www.econbiz.de/10012496521
Saved in:
6
Brand betrayal and moral judgment : consumers' responses to M&A of local foodservice brands
Yu, Heyao
;
Legendre, Tiffany S.
;
Jung, InHaeng
- In:
International journal of contemporary hospitality management
34
(
2022
)
12
,
pp. 4592-4608
Persistent link: https://www.econbiz.de/10013455343
Saved in:
7
Moral credentials versus moral credits : two paths to consumers' licensing of brand transgressions
Ryoo, Yuhosua
- In:
Journal of business research : JBR
146
(
2022
),
pp. 13-31
Persistent link: https://www.econbiz.de/10013271369
Saved in:
8
Understanding how ethical claims in advertising affect subjective ambivalence toward buying ethical products
Toti, Jean-François
;
Sánchez Romero, Andrea Milena
- In:
European journal of marketing
57
(
2023
)
12
,
pp. 3125-3161
Persistent link: https://www.econbiz.de/10014448612
Saved in:
9
Does retailer activism increase consumers' perception of private label brand equity?
D’Arco, Mario
;
Marino, Vittoria
;
Resciniti, Riccardo
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 23-30)
.
2023
Persistent link: https://www.econbiz.de/10014289822
Saved in:
10
Product and branding ethics
Parguel, Béatrice
;
Monnot, Elisa
- In:
The SAGE handbook of marketing ethics
,
(pp. 385-398)
.
2021
Persistent link: https://www.econbiz.de/10012306272
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