//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Europa"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Radio commercial"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Europa
Hörfunkwerbung
309
Radio advertising
309
Deutschland
76
Germany
74
Werbung
59
Fernsehen
55
Werbewirkung
54
Advertising effects
52
Theorie
51
Theory
51
Fernsehwerbung
50
Television advertising
50
Television
49
Advertising
43
Rundfunk
42
Broadcast
40
USA
37
United States
37
Media industries
20
Mediensektor
20
Broadcasting finance
19
Broadcasting industry
19
Rundfunkfinanzierung
19
Rundfunksender
19
Competition
18
Internet marketing
18
Online-Marketing
18
Werbesendung
18
Wettbewerb
18
Broadcasting policy
16
Media usage
16
Mediennutzung
16
Rundfunkpolitik
16
Psychology of advertising
15
Werbepsychologie
15
Consumer behaviour
13
Konsumentenverhalten
13
Großbritannien
12
Hörfunkprogramm
11
Promotional materials
11
more ...
less ...
Type of publication
All
Article
6
Book / Working Paper
4
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Hochschulschrift
2
Thesis
2
Amtsdruckschrift
1
Aufsatz im Buch
1
Bibliografie enthalten
1
Bibliography included
1
Book section
1
Collection of articles of several authors
1
Forschungsbericht
1
Government document
1
Sammelwerk
1
more ...
less ...
Language
All
English
6
German
3
French
1
Author
All
Bruck, Peter A.
1
Caro, Jean-Yves
1
Howard, Donald G.
1
Knitel, H. G.
1
Kopp, Pierre
1
Locksley, Gareth
1
Markgraf, Ingo
1
Peeters, Thomas
1
Ryans, John K.
1
Selhofer, Hannes
1
Sepstrup, Preben
1
Stelzer, Matthias
1
more ...
less ...
Published in...
All
Document / Commission of the European Communities
1
European journal of marketing : EJM
1
Gabler Edition Wissenschaft
1
International journal of sport finance
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Mass media files
1
Reihe: Telekommunikation _372 Medienwirtschaft
1
Revue économique : revue bimestrielle
1
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
1
Ökonomie der Medien und des Mediensystems : Grundlagen, Ergebnisse und Perspektiven medienökonomischer Forschung
1
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Broadcast rights and competitive balance in European soccer
Peeters, Thomas
- In:
International journal of sport finance
6
(
2011
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10009272246
Saved in:
2
Hörfunkforschung im internationalen Vergleich
Markgraf, Ingo
-
2001
Persistent link: https://www.econbiz.de/10013438009
Saved in:
3
Sind die fetten Jahre vorbei? : Zur internationalen Werbemarktentwicklung
Bruck, Peter A.
- In:
Ökonomie der Medien und des Mediensystems : …
,
(pp. 179-202)
.
1996
Persistent link: https://www.econbiz.de/10001292322
Saved in:
4
Internationale Werbung in supranationalen Fernsehprogrammen : Möglichkeiten und Grenzen aus Sicht der Werbetreibenden in Europa
Stelzer, Matthias
-
1994
Persistent link: https://www.econbiz.de/10000885263
Saved in:
5
Advertising executives' perceptions of satellite TV's potential impact on the European Market
Howard, Donald G.
- In:
European journal of marketing : EJM
23
(
1989
)
5
,
pp. 22-30
Persistent link: https://www.econbiz.de/10001075982
Saved in:
6
Quelques repères sur les services publics de radio et télévision en Europe
Caro, Jean-Yves
- In:
Revue économique : revue bimestrielle
39
(
1988
)
3
,
pp. 573-586
Persistent link: https://www.econbiz.de/10001046613
Saved in:
7
TV broadcasting in Europe and the new technologies
Locksley, Gareth
-
1988
Persistent link: https://www.econbiz.de/10014269466
Saved in:
8
International commercial television
In:
The Columbia journal of world business : publ. …
22
(
1987
)
3
Persistent link: https://www.econbiz.de/10001055300
Saved in:
9
Information content in TV advertising : consumer policy implications of the growing supply of TV advertising in Europe
Sepstrup, Preben
- In:
Journal of consumer policy : consumer issues in law, …
8
(
1985
)
3
,
pp. 239-265
Persistent link: https://www.econbiz.de/10001007946
Saved in:
10
Advertising in radio and television broadcasts
Knitel, H. G.
(
contributor
)
-
1982
Persistent link: https://www.econbiz.de/10000422280
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->