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~subject:"Event"
~subject:"Großveranstaltung"
~subject:"Leisure industries"
~subject:"Markenführung"
~subject:"Sport event"
~type_genre:"Case study"
~type_genre:"Collection of articles of several authors"
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Event
Großveranstaltung
Leisure industries
Markenführung
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Event marketing
148
Event-Marketing
148
Deutschland
46
Germany
45
Brand management
18
Tourism industry
17
Tourismuswirtschaft
17
Tourismus
16
Veranstaltung
16
Freizeitwirtschaft
13
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12
Marketing management
11
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11
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11
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11
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10
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8
Sports marketing
8
Veranstaltungswirtschaft
8
Destination management
7
Destinationsmanagement
7
Dienstleistungsmarketing
7
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7
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20
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251
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251
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118
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118
Sammelwerk
34
Fallstudie
32
Hochschulschrift
24
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22
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21
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21
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32
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28
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2
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1
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1
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Zanger, Cornelia
4
Beech, John
2
Drees, Norbert
2
Eisermann, Uwe
2
Kaiser, Sebastian
2
Kaspar, Robert
2
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2
Olberding, Julie Cencula
2
Sundbo, Jon
2
Sørensen, Flemming
2
Abels, Tina
1
Addeo, Felice
1
Ananian, Priscilla
1
Bader, Martin
1
Baetzgen, Andreas
1
Bagusat, Ariane
1
Bajdak, Andrzej
1
Batt, Verena
1
Bauer, Hans H.
1
Beha, Simone
1
Behrendt, Frank
1
Bellelli, Piera
1
Bharwani, Sonia
1
Bitzer, Lisa
1
Bochert, Ralf
1
Brittner, Anja
1
Brittner-Widmann, Anja
1
Bruhn, Manfred
1
Bærenholt, Jørgen Ole
1
Carù, Antonella
1
Chadwick, Simon
1
Clergeau, Cécile
1
Cobb, Steven A.
1
Connell, Joanne
1
Cova, Bernard
1
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1
Davidson, Rob
1
Davou, Konstantina
1
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1
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1
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1
Uni-Edition GmbH
1
Wissenschaftliche Konferenz Eventforschung <2, 2010, Chemnitz>
1
Wissenschaftliche Konferenz Eventforschung <4, 2012, Chemnitz>
1
Wissenschaftliche Konferenz Eventforschung <9., 2017, Chemnitz>
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Markenkommunikation und Beziehungsmarketing
3
Social enterprise and special events : market-based approaches to mission-driven gatherings
3
Erfurter Hefte zum angewandten Marketing
2
Gabler Research / Markenkommunikation und Beziehungsmarketing
2
Journal of hospitality marketing & management
2
Bayreuther sportökonomie Schriften
1
Collection tourisme
1
Dienstleistungsmarketing, Kommunikationspolitik und Tourismus
1
Economic geography
1
Edward Elgar E-Book Archive
1
Elgar original reference
1
Entscheidungsstrategien in der BWL : Case Studies für Studium und Praxis
1
Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
1
Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
1
Heilbronner Reihe Tourismuswirtschaft
1
Innovations in services marketing and management : strategies for emerging economies
1
International journal of contemporary hospitality management
1
International journal of sport management and marketing : IJSMM
1
Journal of fashion marketing and management
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Managing consumer services : factory or theater?
1
Mannheimer Beiträge zur Betriebswirtschaftslehre
1
Markenmanagement
1
Marketing : ZFP ; journal of research and management
1
Materialien zur Regionalentwicklung und Raumordnung
1
Praxisorientiertes Eventmanagement : Events erfolgreich planen, umsetzen und bewerten
1
Research
1
Results
1
Routledge advances in management and business studies
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
Springer Gabler Research
1
Studia ekonomiczne : zeszyty naukowe Uniwersytetu Ekonomicznego w Katowicach
1
Successful social media and ecommerce strategies in the wine industry
1
The marketing review
1
Tourismes et sociétés
1
Volkswirtschaft
1
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
1
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ECONIS (ZBW)
61
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1
Veranstaltungstechnik im Kontext von Corporate Events
Dinkel, Michael
(
ed.
);
Schenk, Michael
(
ed.
); …
-
2017
-
1. Auflage
Persistent link: https://www.econbiz.de/10011609525
Saved in:
2
Business events
Davidson, Rob
-
2019
-
Second edition
Persistent link: https://www.econbiz.de/10011953823
Saved in:
3
Veranstaltungskommunikation
Groneberg, Christoph
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10011414661
Saved in:
4
Car tourism
Cudny, Waldemar
-
2018
Persistent link: https://www.econbiz.de/10012175672
Saved in:
5
Events und Marke : Stand und Perspektiven der Eventforschung
Zanger, Cornelia
(
ed.
)
-
Wissenschaftliche Konferenz Eventforschung <9., 2017, …
-
2018
Persistent link: https://www.econbiz.de/10011894193
Saved in:
6
Promoting events through cause marketing, social media, and "gamification"
Dillon, Katie
;
Olberding, Julie Cencula
- In:
Social enterprise and special events : market-based …
,
(pp. 37-51)
.
2017
Persistent link: https://www.econbiz.de/10011567657
Saved in:
7
Assessing the economic impact of a special event : a reasonable approach for developing a credible estimate
Cobb, Steven A.
;
Olberding, Douglas
- In:
Social enterprise and special events : market-based …
,
(pp. 115-128)
.
2017
Persistent link: https://www.econbiz.de/10011567697
Saved in:
8
Energizing community development through community events
Olberding, Julie Cencula
;
McIntyre Miller, Whitney
- In:
Social enterprise and special events : market-based …
,
(pp. 145-159)
.
2017
Persistent link: https://www.econbiz.de/10011567731
Saved in:
9
Tourisme et événementiel : enjeux territoriaux et stratégies d'acteurs
Piriou, Jérôme
(
ed.
);
Ananian, Priscilla
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011591460
Saved in:
10
Contemporary issues in events, festivals and destination management
Van Niekerk, Mathilda
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011702090
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