Assessing the economic impact of a special event : a reasonable approach for developing a credible estimate
Steven Cobb and Douglas Olberding
| Year of publication: |
2017
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|---|---|
| Authors: | Cobb, Steven A. ; Olberding, Douglas |
| Published in: |
Social enterprise and special events : market-based approaches to mission-driven gatherings. - New York : Routledge, ISBN 978-1-138-94230-1. - 2017, p. 115-128
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| Subject: | economic impact | Veranstaltung | Event | Event-Marketing | Event marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011567697