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~subject:"Event marketing"
~type_genre:"Article in journal"
~type_genre:"Book section"
~type_genre:"Conference proceedings"
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Event marketing
Big event
968
Großveranstaltung
968
Sportveranstaltung
327
Sport event
325
Sport
199
Sports
198
Football
148
Fußball
148
Event-Marketing
145
Consumer behaviour
139
Konsumentenverhalten
139
Tourism
135
Tourismus
134
Impact assessment
122
Wirkungsanalyse
122
Holiday behaviour
116
Urlaubsverhalten
116
Tourism marketing
109
Tourismusmarketing
109
Tourism industry
83
Tourismuswirtschaft
83
Customer satisfaction
78
Kundenzufriedenheit
78
Welt
73
World
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59
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56
Sports marketing
56
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45
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143
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117
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27
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126
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Fairley, Sheranne
5
Drengner, Jan
3
Jahn, Steffen
3
Lee, Woojin
3
Leenders, Mark A. A. M.
3
Van Niekerk, Mathilda
3
Alexandris, Kostas
2
Boo, Soyoung
2
Busser, James A.
2
Dolasinski, Mary Jo
2
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2
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2
Kwiatkowski, Grzegorz
2
Köhler, Julia
2
Laing, Jennifer
2
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2
Li, Mimi
2
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2
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2
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2
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2
Viol, Maren
2
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2
Wong, IpKin Anthony
2
Abbas Adamu, Adamu
1
Addeo, Felice
1
Afifi, Galal M. H.
1
Ahn, Sungsook
1
Ai, Chi-Han
1
Akhoondnejad, Arman
1
Akyol, Ayşe
1
Ali-Knight, Jane
1
Altunsöz, Irmak Hürmeriç
1
An, Bang
1
Anastasiadou, Constantia
1
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International journal of event and festival management
20
Tourism management : research, policies, practice
11
Journal of travel and tourism marketing
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Tourism management perspectives : TMP
6
European Sport management quarterly : ESMQ
4
International journal of contemporary hospitality management
4
Sport management review
4
Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz
3
International journal of hospitality management
3
International journal of sport management and marketing : IJSMM
3
Journal of business research : JBR
3
Journal of hospitality marketing & management
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Tourism analysis : an interdisciplinary tourism & hospitality journal
3
Events - Wachstumsmarkt im Tourismus? : Tagungsband zum 3. Dresdner-Tourismus-Symposium
2
International journal of arts management
2
International journal of sports marketing & sponsorship
2
Journal of destination marketing & management
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Managing event operations
2
Praxisorientiertes Eventmanagement : Events erfolgreich planen, umsetzen und bewerten
2
Stand und Perspektiven der Eventforschung
2
Tourism economics : the business and finance of tourism and recreation
2
Wirtschaftsfaktor Sporttourismus : Ressourcenmanagement, Produkt- und Destinationsentwicklung
2
African journal of business and economic research : AJBER
1
Amfiteatru economic : an economic and business research periodical
1
Argumenta oeconomica
1
Asia Pacific journal of marketing and logistics
1
Customer Experience : Forum Dienstleistungsmanagement
1
Entscheidungsstrategien in der BWL : Case Studies für Studium und Praxis
1
Essays in honor of Carl G. Hempel : a tribute on the occasion of his sixty-fifth birthday
1
EuroMed journal of business
1
European research studies
1
Event-Marketing : Trends und Entwicklungen
1
Eventmanagement und Marketing im Sport : emotionale Erlebnisse und kommerzieller Erfolg
1
Events im Zeitalter von Social Media : Stand und Perspektiven der Eventforschung
1
Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
1
International Journal of Hospitality and Event Management
1
International journal of management reviews : IJMR
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ECONIS (ZBW)
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41
Sport-event portfolios : an analysis of their ability to attract revenue from tourism
Salgado-Barandela, Jesyca
;
Barajas, Angel
; …
- In:
Tourism economics : the business and finance of tourism …
27
(
2021
)
3
,
pp. 436-454
Persistent link: https://www.econbiz.de/10012522439
Saved in:
42
Sport tourists' preferred event attributes and motives : a case of Sepak Takraw, Malaysia
Zarei, Azadeh
;
Ramkissoon, Haywantee
- In:
Journal of hospitality & tourism research : JHTR ; the …
45
(
2021
)
7
,
pp. 1188-1213
Persistent link: https://www.econbiz.de/10012592366
Saved in:
43
Influence of event and place image on residents' attitudes toward and support for events
Schnitzer, Martin
;
Kössler, Christopher
;
Schlemmer, Philipp
- In:
Journal of hospitality & tourism research : JHTR ; the …
45
(
2021
)
7
,
pp. 1260-1281
Persistent link: https://www.econbiz.de/10012592384
Saved in:
44
20 years of Nordic event and festival research : a review and future research agenda
Armbrecht, John
;
Lundberg, Erik
;
Andersson, Tommy D.
; …
- In:
Scandinavian journal of hospitality and tourism
21
(
2021
)
1
,
pp. 49-59
Persistent link: https://www.econbiz.de/10012491817
Saved in:
45
Event participation and advocacy : assessing the role of affective commitment and perceived benefits
Ok, Chihyung
;
Park, Kwangsoo
;
Park, Seunghyun
;
Jeon, …
- In:
Journal of travel and tourism marketing
37
(
2020
)
1
,
pp. 128-140
Persistent link: https://www.econbiz.de/10012289266
Saved in:
46
The role of mega-sports event experience and host city experience in explaining enjoyment, city image, and behavioral intentions
Ladhari, Riadh
;
Souiden, Nizar
- In:
Journal of travel and tourism marketing
37
(
2020
)
4
,
pp. 460-478
Persistent link: https://www.econbiz.de/10012289350
Saved in:
47
The initial intentions for social leveraging of a mega sport event among stakeholders of a newly formed interorganizational relationship
Gao, Fei
;
Heere, Bob
;
Todd, Samuel Y.
;
Mihalik, Brian J.
- In:
Journal of sport management : the official journal of …
34
(
2020
)
2
,
pp. 147-160
Persistent link: https://www.econbiz.de/10012293247
Saved in:
48
Leveraging event participation benefits beyond the running course : deciphering the motivational basis of event satisfaction
Du, James
;
Kennedy, Heather
;
James, Jeffrey D.
;
Funk, …
- In:
Journal of sport management : the official journal of …
34
(
2020
)
5
,
pp. 435-446
Persistent link: https://www.econbiz.de/10012293379
Saved in:
49
Athletic goal achievement : a critical antecedent of event satisfaction, re-participation intention, and future exercise intention in participant sport events
Hyun, Moonsup
;
Jordan, Jeremy S.
- In:
Sport management review
23
(
2020
)
2
,
pp. 256-270
Persistent link: https://www.econbiz.de/10012295136
Saved in:
50
Tourist attitudes to mega-event sponsors: where does patriotism fit?
Chang, Ching-Hung
;
King, Brian
;
Shu, Shih-Tung
- In:
Journal of vacation marketing
26
(
2020
)
3
,
pp. 320-333
Persistent link: https://www.econbiz.de/10012265181
Saved in:
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